Al Flaschner, an assistant professor of marketing at the University of Toledo, has become something of an authority on community mental health programs. While a graduate student a few years ago at Emory University, he helped draft a comprehensive mental health plan for the state of Georgia. More recently he coauthored a study of the financial vitality of community mental health centers.
In the paper, which he delivered in the spring at the Midwest Business Administration Association meeting in St. Louis, Al outlined the centers' financial decline - due, he said, to their focus on serving welfare and low-income clients.
Al says the centers he observed face a marketing challenge: They must attract clients who can afford to pay for services.
"The centers need to be marketed," he says. "The problem ... is that the centers are staffed by persons untrained in marketing."
Al has been a member of the Toledo faculty since 1974. He taught at the University of Georgia from 1969 to 1974 and earlier was an instructor at North Carolina State University in Raleigh. He also taught at the University of North Carolina at Chapel Hill where he received a Ph.D. in business in 1971. He received a master's in sociology from Emory University.
He has authored three books and many articles and monographs in professional journals.
Harry Zlokower has been named vice president of a Manhattan-based public relations firm. Zlokower joined Howard J. Rubenstein Associates in 1974. The firm specializes in real estate, health, and urban affairs public relations. Harry earlier worked for The NewYork Times news department for three years, as publicity coordinator for Queensborough Community College in New York and with a Chicago public relations firm. He has a master's degree in English from New York University and is working toward a second master's, in business administration, at Baruch College.
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