On the New Style

Dear Sir: May I extend my sincere congratulations upon the new format of the ALUMNI MAGAZINE. As an editor of more than thirty years' experience, I feel somewhat qualified to pass judgment on matters of this sort. This leads me to the thought that you have produced a magazine which is quite in a class by itself, so far as college alumni publications are concerned.

755 Van Wagenen Ave.Jersey City, N. J.October 15, 1932.

Dear Sir: I write to express my appreciation and congratulations on the new format of the ALUMNI MAGAZINE. I am constitutionally opposed to the use of glazed paper in magazines of some intellectual content and ipso facto, I suppose, to photographs in such magazines. Otherwise "I have looked upon it and found it good." Please give my best wishes to my former associates on your staff.

P.S. How did those three initial Caslon (?) letters in the "editorial comment" section find their way into a magazine set completely in Baskerville?

25 BroadwayNew York CityOctober 13,1932.

Dear Sir: May I suggest that the following clipping from The Dartmouth be reprinted in the MAGAZINE since most alumni have undoubtedly missed this excellent editorial:

FOR HANOVER, CHICAGO, SINGAPORE

Worthy of comment as a publicationgloriously fresh and thoroughly alive, thenew ALUMNI MAGAZINE, which made itsfirst public appearance yesterday, is yetmore deserving of commendation as aninstitution which is to do much for theDartmouth of future years. For the October issue sees the culmination of a twenty-five year process of gradual but constantchange, during which the magazine hasdeveloped from a mere stereotyped andoften stagnant bulletin of sundry alumniactivities into a magazine which justlymerits every conceivable interpretation ofits title.

Dartmouth has long been proud of hergraduate loyalty. Down through the yearsshe has been honestly and fervently seeking ways and means to maintain andstrengthen that bond of perpetual "belonging," of never-ending contact, whichgradually has come to characterize Dartmouth men everywhere as the living endowment of the College. Always an activeand tangible participant in the bringingcloser together of Dartmouth men andDartmouth ideals, the ALUMNI MAGAZINE, in pa pages of brand new dress, now standson the threshold of becoming salient proofof the camaradie which so fittingly marksDartmouth to graduates of the HanoverHills.

Alumni will read the new magazine because of its own readibility rather than because of any traditional value which it maycarry with it as a mere monthly chronicleof College doings. From cover to coverthere is a constant tinge of the freshnesswhich makes for sustained interest inprinted words, presented in a modern format that is at once attractive and invigorating. For their own honest entertainment,the alumni will read. They will revel intheir own memories. And that living endowment will become still more alive.

Columbia UniversityNew York CityOctober 10, 1932.

Dear Sir: Congratulations on the new Dartmouth ALUMNI MAGAZINE. It's some style, and what a contents. Beats 'em all. Keep it up.

Lyme, N. H.October 11, 1932.

Dear Sir: While my subscription is very tardy this year I should dislike your thinking it was from choice. With a great deal of mental activity I resolved to deny myself this year: depression, etc. But here is the check; the opening issue did it. It was a knock-out.

Ford Lumber Co.100 Third St.Sioux City, lowaOctober 11, 1932.

Dear Sir: Please accept congratulations on the greatly improved appearance of the MAGAZINE. I trust you will make permanent the present front cover.

Franklin, N. H.

Dear Sir: I received a sample copy of the ALUMNIMAGAZINE today and I am so enthusiastic about it that I am submitting my subscription immediately. I learned lots of interesting things about some of my former classmates and I appreciate your making it possible. Thank you a lot and will you rush me a copy for November as soon as they are released.

47 Division StreetStamford, Conn.October 10, 1932.

Dear Sir: I like the general design of your cover, and I like the color, but the combination of color and half-tone gives me a jar. It seems to me that the two simply do not go together, and that the resulting total effect is cheap. Perhaps I am alone in this feeling. Still, if you will look at the display on a news-stand you will see that such magazines as Out Door America, RadioNews, and American Rifleman use this combination, while those which seem to be more interested in a harmonious cover do not. I hate to see the ALUMNI MAGAZINE getting into the former class.

Librarian

Baker LibraryDartmouth CollegeOctober 18, 1932.

Dear Sir:

Please do not have a heart attack but here is a Harvard 1910 graduate offering to subscribe to the Dartmouth ALUMNI MAGAZINE! And I was in college at a time when the relationship between the two colleges was not all that it might have been. Also I hate to write letters, but I have to write this one tonight.

If you want to secure some legitimate Dartmouth subscriptions to your excellent magazine you are at liberty to use anything I say.

Why do I want to see your magazine? Consider the following reasons:

1. Pres. Hopkins' stimulating address (Oct., 1932).

2. News of alumni (I had no idea I knew such a bunch of Dartmouth men, from Buck Chandler and Joe Bartlett 1898 down to Ned Holmes '09 and Allan Cate '20). I am anxious to contact many of these men in connection with some important writing I am engaged in.

3. Five vocational articles announced for the future. Vocational guidance is one of my side hobbies.

4. Your leading editorial "Varieties of Colleges" hits me right where I live, as I went through quite an experience with my son, Sidney, now a junior at Harvard.

5. Your fine appreciation of my friend and classmate, Walter Lippmann of New York, recipient of an honorary degree last June.

6. Ditto on Lippman's book in your "Hanover Browsing."

7. Your colorful reunion reports and photographs, which include many friends and acquaintances.

8. The entire make-up and layout of your magazine (I am a publisher, myself —"Open Road for Boys").

Is that enough? Now, if I send you a couple of "Wah-who-wahs" (how the devil do you spell that? I can't find it in the "mag") it seems to me (a la Heywood Broun, another one of my classmates) that I pretty nearly deserve a free subscription (oh, yeah?). Cordially yours,

Harvard Club of BostonOctober 17, 1932

P.S. How is the Theta Delta Chi bunch up there nowadays?

GENEOLOGICAL

Dear Sir: This gravestone inscription (picture enclosed) noticed in the South Cemetery, Pomfret, Conn., while seeking another with a geneologist, may be interesting to you. At least it shows a father's pride in his son's connection with Dartmouth—a pride which he thought worth perpetuating. It reads:

THE GRAVE OF: BIBYE LAKE COTTON A MEMBER OF DARTMOUTH COLLEGE SON OF SIMON COTTON OF BROOKFIELD, VT BORN IN BROOKFIELD FEB 24, 1824. DIED IN SOUTHBRIDGE MASS JULY 31, 1846 AGED 22 YEARS.

The inscription, you see, performs all necessary arithmetic calculations for posterity, and provides all essential addresses, except the present one of the departed young man. It doesn't leave that quite well with the mention of his College.

Southbridge, Mass.