Class of 1917

When this dispatch was written, it was still early February and you had not yet received the first special issue containing the latest news of the TREMENDOUS TWENTIETH. Whereas, by the time you read these columns, our propaganda will be spreading its insidious poison through your system and working its way toward whatever collection of nerve centers you happen to use in making decisions.

Maybe the first dose will have done its deadly work and your questionnaire with check attached has already started on its way back to Chuck Gilmore to record your name as a "Tee-Tee Very-Early-Bird."

But if not, you're being warned that you're up against professionals who aren't fooling and who know how to deal with sales resistance as they find it. Because we take pride in announcing that we have retained the Hutchins Advertising Company, Rochester's all-Dartmouth advertising agency (Irv '20, Frank '22) and have been particularly fortunate in securing the personal services of its president, Mosher Story Hutchins, as account executive. And if you happen to know the part these boys have played in putting—and keeping— Philco in the radio industry's No. 1 spot, you'll realize that getting out the sales appeal that will bring 150 Seventeeners scurrying back to Hanover this June is just duck soup for them.

The foregoing announcement accounts for the professional appearance of the first mailing piece released a few days ago, also the TREMENDOUS TWENTIETH trade mark at the head of the column. And you can take it furthermore as another indication of the seriousness with which Gene Towler's Reunion Committee has tackled the job of rounding up the gang and preparing a grand week-end for the TREMENDOUS TWENTIETH. So you might as well start figuring that for the dates of June 11 to 14 you have an engagement that gets the call over any other business or social obligation—and send in your registration certificate to Chuck tonight, before you forget it again.

You know from previous announcements where we are to stay in Hanover and what the program is to be. (By the way, we've ordered three warm, sunny days, with no rain, so as not to spoil the costume Spique Maclntyre is creating for us.) That brings us up to the really important matter of who's going to be there.

The next piece of reunion sales literature from our agency, due a couple or three weeks hence, will carry the roster of the "Tee-Tee VERY-EARLY-BIRDS." As already noted in our first special mailing, this new organization will be made up of all Seventeeners who signify their intention of attending the TREMENDOUS TWENTIETH by sending in their questionnaires and reunion registration, with check, to Dr. Charlie on or before Mar. 6.

The honor attached to membership in this group lies in the fact that it is the only one of its kind in existence. It means that you can sign your name with the letters T. T. V. E. B. after it, which is certainly something. But you must have your envelope to Chuck in the mail so it is post- marked not later than 12:00 midnight March 6, 1937. The rules are very particular on this point.

If you haven't already signed, there's still time—but act now. Then watch for the March mailing of TREMENDOUS TWENTIETH news with the list of T. T. V. E. B. pledges.

(Good luck, old man,—hope you make it.)

A very successful class dinner was held at the New York Dartmouth Club on January 18. Before the dinner a two-hour round-robin discussion was held, during which Gene Towler presided and from which many practical and interesting suggestions and ideas were obtained. Those present were Ves Whiton, Harry Fowled Bob Chase, Trott King, Elliot Mudgett. Gene Towler, Len Reade, Dick Marschat. Chuck Gilmore, and Jess Hawley.

The Boston gang fired their first guns with a representative gathering of Seventeeners at the Copley Plaza on January for the annual Dartmouth dinner. We heard from Spique Maclntyre that President Baxter honored the boys with his presence and also that Arch Gile dropped in from Hanover, but we have had no detailed report of the affair.

For the benefit of the New York contingent and visitors who happened to be in the Metropolis on the evening of Tuesday, March 9, there will be a gathering of Seventeeners at the Dartmouth Club, 24 East 38th St., at 5:30 P.M., for a private rehearsal of the coming reunion. Shortly thereafter the brothers will adjourn in a body to attend the annual Dartmouth alumni banquet at the Hotel Commodore. All the latest plans for the TREMENDOUS TWENTIETH will be discussed and bright new ideas solicited. In case you're from out of town and at first you don't see any familiar faces at the Club, try walking up two flights and turning to the right.

The following letter is an excellent example of what some men are doing. Why not get busy yourself and start writing letters to the men you are most anxious to have return to Reunion—or better yet, make personal contacts where possible.

"Had quite a chat over the phone withBaldy Trier and Harry Worthington whilein Chicago last month. Both seemed enthusiastic about the Twentieth, anxious toget back to Hanover again and see thegang, and promised to do everything possible to get there. Harry's problem is thetransportation of his octette, a?id don't besurprised if the Worthingtons land in Hanover in a trailer. Have Arch Gile see thatthe town ordinances permit tin-can hotelson the campus. Baldy's problem at the moment is weight, and judging from what hesays old Fat Spears is now just a Slats Baxter in comparison. Guess Baldy is putting on the beef that he is short shippinghis customers.

"Speaking of Fat, have learned fromToledo that Howard Jones Chamber ofCommerce Club at Southern Californiawill be just rank amateurs after Fat getshis 'rolling mill boys' in good working order at Toledo University.

"Am working on Frank Grady, and havedared him to show his 205 pounds back inHanover in June. The old harp is really ahandsome bird these days, and you neverwould think he was the old hash-slingingbrother Black timber topper of the 'goodold days.'

"So long, 'Sawbones,' see you soon,sometime, and blame this on Towler, theTerrible.

"Dewey Duhamel."

Secretary, Craig House, Beacon, N. Y.

TREMENDOUS TWENTIETH

TREMENDOUS TWENTIETH

TREMENDOUS TWENTIETH