Magazine Circulation

THE FOLLOWING classes are operating this year on the 100% group subscription plan for the ALUMNI MAGAZINE. All men in these classes are receiving the MAGAZINE at the expense of the class treasury, with financing arranged through collection of class dues. Total circulation of the MAGAZINE this year, as a result of 39 classes adopting the 100% complete circulation plan, has incread by about 3700 as compared to last year. Total circulation last June was 6326; the circulation of the December issue this year is about 10,000.

Under the sponsorship of the Alumni Council the movement for complete coverage of the alumni body by the MAGAZINE, through class group plans, has resulted in adoption of plans of this nature by 39 classes—more than had been anticipated. The Council is interested in having a two or three year trial given the plan in all classes in order to judge the success achieved in the objectives of strengthening class organization and providing alumni with a regular and frequent means of communication with the College, and in furthering class activities. Classes that have not already adopted the group subscription plan are considering the matter and in several cases are making arrangements to operate on this basis next year.

The complete list of 100% group subscription classes follows.

1871 1884 1902 1911 1921 1936 1874 1885 1903 1912 1925 1937 1875 1888 1904 1913 1928 1938 1876 1894 1905 1914 1929 1878 1898 1906 1917 1930 1881 1899 1907 1918 1934 1900 1909 1919 1935 1910 1920 The number of ALUMNI MAGAZINE subscribers for the past ten years follows: % of GainYear Grads *Subscribers Grads or Loss 1929-30 8,343 5,525 66 300 1930-31 8,727 5.400 62 —125 1931-32 9,102 5,000 55 —4OO 1932-33 9.453 4.77° 50 -230 1933-34 9.836 5,370 55 600 1934-35 10,241 5.177 51 -193 1935-36 10,664 5,740 54 563 1936-37 11,092 6,188 56 448 1937-38 11.563 6,326 55 138 1938-39 12,030 10,000 83 3,700 * Includes non-Dartmouth subscribers (averaging 300 to 400 per year).