JOSEPH GANNON FORMS ADVERTISING AGENCY

Joseph W. Gannon '99, president of the Dartmouth Athletic Council, has resigned his position as advertising manager for the Royal Baking Powder Company to become president of his own concern, an advertising agency under the name of J. W. Gannon, Inc., with offices at 220 Fifth Avenue, N. Y. Associated with him Mr. Gannon has Shirley N. Carr, a Princeton graduate in the class of 1903, who is also a member of the bars of New York and New Jersey.

In an account of the new firm's launching "Editor and Publisher", the newspaper and advertising business organ, said:

"Mr. Gannon contributed his services to the Treasury Department during the fourth and fifth Liberty Loan campaigns and originated and planned the celebrated Avenue of the Allies' on Fifth Avenue, New York, the daily national celebrations at the Altar of Liberty, the Outdoor Studio in front of the New York Public Library, and a number of other notable features during the fourth loan."

Besides heading the Athletic Council, Mr. Gannon is a member of the Council of Alumni.