ALPHA DELTA SIGMA HOLDS SERIES OF TALKS ON ADVERTISING

Under the auspices of Dartmouth Chapter of Alpha Delta Sigma, the national advertising fraternity, a series of three public lectures was given on matters dealing with advertising. The first speaker, Mr. A. H. Deute, general sales manager of the Borden Company, dealt with the modern methods of planning and executing national advertising campaigns. "What an Advertising Agency Is and Does" was the subject of the second talk by Mr. J. M. Mathes 'll, New York manager of N. W. Ayer and Son advertising agency. Mr. J. G. Jones, vice-president of the Alexander Hamilton Institute, concluded the series with a talk on "Preparation for an Advertising Career."