CLASS OF 1906
The following 1906 men were in attendance at the alumni dinner in Boston on March 1: Brooks, Chellis, Connell, C. R. Main, Neal, Patten, Perry, Powers, Redlon, Swasey, Waring.
Dr. Arthur D. Holmes is one of the four authors of a monograph "The Economic Value of Cod Liver Oil and Milk as Dietary Supplements for Underweight Adults," reprinted from the New England Journal ofMedicine for January 30, 1930.
Lawrence Brooks and Telford Prazier are students under Walter Lillard at Tabor Academy, preparing to follow their fathers' footsteps toward Dartmouth.
Ten others of the most important granite companies of Vermont have recently consolidated with the Rock of Ages Corporation in a $6,000,000 merger. Joe Smith, prominently connected with many Vermont industrial enterprises, is a director of the new corporation. The Burlington Free Press of February 8, announcing the merger, carried a good picture of Joe,
In a new book (1930) on "Magazine Article Writing" (Macmillan) by Ernest Brennecke, Jr., and Donald Lemen Clark, both of the English department of Columbia University, appears an essay by the late John M. Siddall, editor of the American Magazine. This essay, which was sent by Mr. Siddall, the authors explain, to young writers whose stories almost "clicked" with the editor but were turned down for little faults, is of interest to '06 men, because the hero of it is Elon G. Pratt. We quote from Mr. Siddall:
"I remember a speech on advertising made by a New York advertising man, Mr. Elon G. Pratt. In his speech Mr. Pratt said that some advertisers never seem to learn that in their advertising they talk too much about themselves and not enough about those to whom they would like to sell their goods. Then he drove his point home as follows: 'Too much advertising is written about the I of the advertiser, rather than the you of the consumer.'
"That remarkable sentence, if taken to heart and acted on by those who are in need of its teaching, would be worth millions of dollars. It often represents the difference between failure and success—not only in all forms of business but in politics, journalism, and the social relations. The man who refuses to use his imagination to enable him to look at things from the other fellow's point of view simply cannot exercise a wide influence. He cannot reach people."
Secretary, Hanover, N. H.
