Article

Magazine Circulation

June 1938
Article
Magazine Circulation
June 1938

At the meetings of the Secretaries Association May 13-14 approval was voted for plans designed to secure 100% distribution of the ALUMNI MAGAZINE. The present circulation total of 6213 represents 51% of the graduates. The objective of the new plan is to double present circulation figures, with a new schedule of rates for class group subscriptions scaled on the number of years out of college.

The Association, which founded and publishes the MAGAZINE, also em- powered a special committee of the Alumni Council, headed by Harold P. Hinman '10, to report to the Coun- cil in June the desire of the class and club secretaries to have the necessary steps taken to put class group circula- tion plans into operation as soon as possible. The basis of the plan will be the collection of dues sufficient to meet annual class expenses including 10°% group subscriptions to the MAGAZINE.