Success Story

The '33 Snead twins, Walter and Thornton, and their tomato juice made newspaper copy recently for Dale (How To Win Friends and Influence People) Carnegie in his syndicated column, Art of Living. The Snead tomato venture stemmed from a high-school-days partnership in selling Christmas trees, vegetables, and lime juice. The present-day company of Snead, Burgweger & Moore Inc., food packers, of which Walter

is president and director, is the result. According to the story, a shortage of cash in Dartmouth days set the brothers to experimenting with tomato juice in their mother's Evanston (Ill.) kitchen. So savory was their product that it soon overflowed into a factory of its own with a couple of hundred college boy and girl salesmen. The Snead brothers took in partners and accumulated other products. Seven years later finds the Snead tomato enterprise grown into a success story for the day.