ASK THE CLASS OF '23

1918—IThe "Handy Grip" served two important purposes: It added convenience to shaving, and made lathering more economical. Whoever took the Colgate "tip" and bought himself a "Handy Grip" found that he had new cause to hope to save by saving shaving soap.

1919—When whiskers were being whisked by every wind that blew, the man of forty or fortyfive had no chance to make youthful pretensions. He was middle-aged, and his lambrequins proclaimed the fact wherever he appeared. How different, since beards no more are swished by passing breezes; the man of forty-three or four looks thirty, if he pleases.

1920—The use of Colgate's "Handy Grip" Shaving Stick has made shaving so easy, so convenient, so economical, that hardly any man is unwilling to spare the few minutes it takes to treat himself to a clean, comfortable shave before he puts his collar on and briskly starts away to look his best where things are done for glory or for pay.

1921—Now Colgate & Co., always in the lead, announce the production of their new RapidShave Cream, the most wonderful lathering cream ever pressed from a tube. When you try this new cream, brother, you will happily admit that there isn't any other that is half so good as it!

1922—The ease that has been put into shaving by Colgate & Co., makes it possible for the Class of '03 to meet the boys of '22 face-to-face, without being treated as old gentlemen who should be shielded from ungenerous gusts. Colgate's Rapid-Shave Cream obliterates the last excuse that is offered by the man who tries to hide behind his bushes. Where are the whiskers of yesteryear? Gone, with the dodo and unicorn! How youthful the fifty-year-olds appear, minus the bristles that once were worn!