"DARTMOUTH'S IN TOWN AGAIN"

IF THERE is any one theme which the editors of the ALUMNI MAGAZINE aspire to emphasize during this year it is a presentation of the needs of Dartmouth College. There are physical needs. From its earliest years Dartmouth has struggled against the odds created by inadequate endowment and plant. Gratifying though the great advances of the last decade may be, they are but first steps in the right direction. There is almost unlimited opportunity in Hanover for the application of funds to uses of pressing importance.

Reference will be made, during the year, to specific projects about which the alumni of the College should be well informed and whose realization is necessary as soon as possible. There are other needs which merit our attention. Dartmouth has been, and is, fortunate to have so many alumni devote no small amount of time and energy to activity of a semi-official nature in her behalf. Class and club secretaries, class agents for the Alumni Fund, members of the Board of Trustees and of the Alumni Council, and representatives of the alumni in other phases of Dartmouth activity—all are giving their time and counsel in work which cannot be too highly valued or appreciated. We want to show in what other ways many more Dartmouth men can take active parts in the life of the College.

Chief among the announcements which the editors have to make to the men in whose name this magazine is published is a statement regarding business arrangements, or rearrangements. At the May meeting of the Dartmouth Secretaries Association it was voted that approval be given

to the editor's suggestion of appointing three members of the Association to the editorial board of the MAGAZINE. Problems relating to advertising, circulation, and editorial policy faced the editors. Representative opinion and wise counsel was needed. Through the action of this advisory board of three secretaries it was decided to offer a special subscription rate of one dollar per year to all classes less than five years out of college. For group subscriptions, where the MAGAZINE is paid for through class dues, the annual fee is now two dollars. Individual subscriptions cost fifty cents per year more.

It would be possible for us to publish a magazine at a lower rate, relying on a fair number of subscribers and a small advertising income to carry the thing along. The MAGAZINE couldn't be as attractive or comprehensive. It might get by. To make it as effective as possible these changes in subscription rates seemed necessary and desirable.