A SALESMAN TAKES AN INTEREST.

ByCarleton A. Potter '18. Dillon PublishingCompany. 1953. 96 pp. $1.75.

Mr. Potter says that he was moved to write this book after seeing the stage and screen presentations of "The Death of a Salesman." Although he enjoyed both the play and the film adaption, he believes they paint a false picture for the young man interested in selling and what it has to offer. He attempts, in A Salesman Takes An Interest, to "refute some of the disillusionment" which the play and the movie may create.

The book emphasizes eight "fundamentals" that every salesman should presumably know and follow. Rather than list and describe these points in dry, textbook style, the author presents them much more interestingly and perhaps convincingly through the use of the narrative form. By means of conversations and correspondence, a successful salesman conveys to a beginner the "rules" for achieving satisfactory results.

In its relatively few pages, the book offers sound advice and is well worth reading by the ambitious salesman. Since it is directed chiefly at young men with a little selling experience, they are in the best position to judge its usefulness. Three such beginners, asked to read and give their opinion of the book, found it both educational and stimulating.