Class of 1911
It is with genuine grief and a sense of real loss that the death of Charles R. Lingley is recorded in these columns. We had come to look upon Charlie, not as a former teacher, but as a real member of the class of 1911, and this feeling was reciprocated on his part. He had come to be as keenly interested in the class as any regular member, and was constantly inquiring about this or that man and was interested to know of the doings of any one. We are glad to be able to record him always as a member of 1911.
The honor roll is increasing. George Morris is a repeater, and all glory to repeaters, but there must be added the names of Ray Taylor, Sid Backus, and Lew Sisson.
First let's hear from George: Enthusiasts for the New Deal may scorethe following on the 'plus' side.
"The NRA in particular has furnishedseveral distinguished members of the classof IC/II and an excellent theater in whichto display their poise and perfect ease insmoke-filled hotel rooms and over roundtables covered with bottles and cracked ice.It is an accomplished art to be abstemiousand get eight good hours' sleep under suchconditions, and only men thoroughlytrained and disciplined as our classmateshave been could hope for accomplishmentln these directions.
Among those who have gained the applause of local admirers is Ed Keeler, whocame here to straighten out one of the localcodes. Ed's chief contribution was, aftertaking a look at John McDonald and me,that he did not look as old as either one ofus.
Walter Reilly was here on the printers'code, and sounded to me as though he werea pretty 'big shot' because of the manner inwhich he modestly denied any such prominence.
"George Leach called over the telephoneand promised to come back in a couple ofweeks and 'tell all.' He was running for atrain, and I couldn't quite get whether hewas here to straighten out the gold policyor simply rearranging the national monetary system.
"Ken Clark bobbed in from New York,but the only trace he left was the notationof a telephone call.
"The most recent arrival greeted me thissnowy morning in a bright green hat. Hewas none other than James Matthew Irwin,conspirator against low commodity priceswith 'Hank' Haserot '10, the PineappleKing. 'Dutch' apparently is going to be theCherry King. This is to be gathered bothfrom the fact that he is attending a cherrycode conference and from the symbolism ofhis bright and lively attire. The hat wasthe same color as the little green leaves thatalways accompany the cherries which onesees attached to a toy hatchet on Washington's birthday.
"I might add that 'Sticky' Pendletonpassed through last Saturday, not on any'save the nation' errand but as a commoncitizen motoring to Florida with a view tolooking over the climate in and aroundJacksonville. As might be imagined, Mr.Pendleton, under the circumstances, wasthe picture of health, happiness, and prosperity. He. left the impression that hisprowess as a golfer last summer versus J. E.Ingersoll, Chet Butts, and Doc Spraguemay have had some relation to his presentcondition and merry regard of the future."
The following is from a fine letter from Frank Dodge following his father's death. "Father took great joy in the connectionswhich I made at Dartmouth, and lam surethat he felt that he also was a member ofthe class of 1911. He got a very real kick outof the reunions here, and so the spray offlowers which came from the Class ofEleven touched me deeply."
Here are a couple of official changes in addresses: Louis P. Hall Jr., residence at 28 Franklin St., Morristown, N. J. Lawrence A. Odlin, residence at 4000 Cathedral Ave., Washington, D. C., and his business address at Bureau of Supplies and Accounts, Navy Dept., Washington, D. C.
Sid Backus admits there is not much news from Rochester unless possibly the fact that his children are growing up fast, and that there has been a change in administration in Rochester, the Democrats now being in control, which may mean that Ken Knapp will lose his job as master of sewers. He is reported to wear the same smile in spite of the insecurities of one engaged in city administration.
Jack Coggins submits a diagram of a table at the alumni banquet in New York in January showing Austin Keough, Jim Mathes, Ken Clark, Jack Russell, Hal Halstead, Jack Steeves, Harper Allison, Dutch Waterbury, and one Coggins, along with two or three '12ers, making a table for seven do for eleven. A similar story may be told, except that the number of 1911ers would greatly exceed those in Jack's party, for the Boston banquet.
Having heard that Ray Taylor was seen in New York recently, he was ruthlessly pursued and the following information was obtained, namely, that he and Cora enjoyed a delightful trip across the continent; going east over the central route and returning via the southern route; the highways are almost at the point of perfection; seven days' time is easy going. They would have driven up to Hanover and Montreal had it not been for the snow and ice. While in New York they made merry with several good Eleveners and familiarized themselves with many of the new features and developments of the Metropolis; also accomplished the mission of making a business hook-up with Shreve & Adams, Inc., he being the western representative with address at 22 Battery St., San Francisco, Calif. Ray still maintains his ranch in Napa county, where he and Cora spend their week-ends.
The Secretary receives no fee, this being merely good will advertising. But because there have been various bits of news coming forth occasionally which the Secretary did not feel free to make use of, the following bits gleaned from a recent article in SalesManagment are given for the benefit of those who are interested to know the real story of Jim Mathes' new enterprise.
"When Emerson Drug Company ofBaltimore announced the other day the appointment of an agency, and a proposedadvertising expenditure of $1,000,000 in1934, a lot of curiosity was stimulated..... Why, then, did the Emerson peoplesuddenly decide to double or treble theiradvertising? And why did they pick J. M.Mathes, Inc., of New York to do the job?"This is the first time that J. M. Matheshas persuaded an advertising account toextend itself a bit promotionally. A decadeor more ago, when Canada Dry Ginger Aleentered the United States market . . . .$65,000 advertising. Recently Canada Dryhas spent a good bit more than $1,500,000a year. Present plans .... $2,500,000 for1934.
"Then, on the day the banks closed lastspring, he resigned as vice-president andhead of the New York office of Ayer. ....Then, last August he announced the formation of J. M. Mathes, Inc. He leased a floorin the top of the Chanin building, selected 50 people. .... Appropriately enough,Number 1 account was Canada Dry GingerAle, Inc. Then in quick order came Marcus& Company, jewelers, National CarbonCompany and Carbide Carbon ChemicalsCorporation, the Viscose Company, LibbyGlass Manufacturing Company, ExpelloCorporation, Edrolax, Inc., the AllertonHotels, Emerson, and the new Minit-RubDivision of Bristol-Myers.
"In the first calendar year of its existence, J. M. expects that his agency willplace more than $6,000,000 worth of businesswhich may establish a record for anagency serving a diversified group of accounts.
"If there is one common denominatoramong the rather uncommon group ofnine or ten executives who direct the workof the Mathes present force of 65, Mr.Mathes believes, it is that they are all 'business' men.
"More important than their respectiveintelligences is their ability to work together. They are all active 'partners' in theorganization."
There are a few items of interest in Lew Sisson's letter: "Between Christmas andNew Year's one nice, bright, sunny morning, I went over to the Cincinnati Post building and found Carl Groat, andstrange to say I remembered him. We hada very nice visit. He has been travelinghither and yon for some years, and due tothis life he did lose his many contacts, buthe now is settled in what I absolutely knowto be a swell job.
"The Cincinnati Post, I don't believe,has ever had a man as managing editorwho has anywhere near the ability of CarlGroat, and I have seen the paper improveeven in the short time that he has beenhere.
"Then, the strangest thing happened; heasked me if I remembered Dwight Perry,and then told me that he was also with the Post, and, sure enough! he called down toDwight and he came up, and the three ofus had another visit. As yet, Dwight hasnot brought his family to Cincinnati, but Iunderstand that they will be living herewithin the next few weeks.
"The following night the Dartmouthalumni group here held a get-together atthe University Club, and Dwight cameover, with Max Eaton, and needless to say,it wasn't long before he was at the pianoplaying the good old Dartmouth songs, tothe delight of all of the crowd, includingthe undergraduates.
"I was also at the football game in Chicago., but I wasn't in any mood to attend adinner dance after the game. I suppose Iwould have gone had there been anybodyto go with, but such was not the case, andI was very glad to slink off and go to a show.
"Just as soon as I can get back from thisnext trip, Marge and I hope to have a 1911dinner at our home."
Secretary, Hanover, N. H.
