1935 Alumni Fund Drive Gets Under Way

For the third consecutive year a "No Quota" Alumni Fund Campaign was inaugurated with the mailing of the Fund Committee's opening announcement of April 22 to more than 15,000 Dartmouth alumni. The announcement was entitled "The Dartmouth College Case: Daniel Webster Won It in 1818, 5,289 Alumni Won It in 1934."

During the economic stress of the past two years, President Hopkins urged the Fund Committee to restrain its appeals for increased assistance to the College, and the same general policy will be followed during the 1935 campaign. The opening announcement will be the only mailing piece from the Fund Committee with the exception of a reminder just before the campaign closes June 30.

Once again the class agents will undertake full responsibility for the drive, and emphasis will be placed upon the number of .'classmates contributing rather than upon the amount of contributions. The annual Alumni Fund dinners in New York, Boston and Chicago were attended by large groups of class agents, and plans calling for at least a reply from every alumnus were outlined. Speakers at each of these dinners included President Hopkins; John W. Hubbell '21, chairman of the Alumni Fund Committee; and Albert I. Dickerson '30, executive secretary of the Committee. Other members of the Fund Committee of the Alumni Council include John C. Sterling '11, Frank J. Reagan '09, Louis E. Leverone '04, and William H. Bemis '18.

An even larger body of campaign material than that used last year will be available for the 1935 drive. In addition to the appeals of the general committee, many novel mailings have been contrived by class agents. Theodore S. Geisel '25, better known as "Dr. Seuss," has again contributed a number of humorous drawings for use in various Fund appeals.

At the Alumni Fund dinners, Chairman Hubbell called particular attention to the accomplishments of some of the large young classes in obtaining a high percentage of participation, comparing favorably with the records of older classes. In the 1934 campaign the Class of 1930, with 325 contributors, not only set an all-time record for the number of contributors but also achieved the highest percentage of participation of any class that has graduated within the past twenty years.

Attention was also called to the fact that although the College deficit was erased by last year's Alumni Fund, the transfer of the financial responsibility for the recreational program from the Athletic Council to the College proper has created an urgent need for a large Fund in 1935.

Last year, contributions from 5,289 alumni totaled $73,021.56, a gain over the preceding year of 9 per cent in amount and 11 per cent in number of contributors. Dartmouth topped all the colleges in the country with a record of 54 per cent of her graduates contributing.

Council Nominee H. G. Hedges '11 of Cedar Rapids. J. E. Sunderland '20 of Omaha is also nominated from District IV.