After serving in World War I, Air Force Division, Marty Straus joined the H. W. Kastor & Sons Advertising Agency, St. Louis, where he remained until 1921, when he became identified with various furniture businesses in Chicago.
In 1933 he formed the Advance Corporation, an investment trust, which continues to date. He is president of this corporation.
In December 1939 he took over the management of the Wahl Company and in May of 1940, stockholders voted to merge the Wahl Company with the newly organized Eversharp Company. Since that date, he has been President of Eversharp, Inc., and its subsidiaries.
He was responsible for initiating the aggressive advertising, manufacturing, and merchandising policies, and personally selected the "Take It Or Leave It" program which has always maintained a rating as one of the first ten to fifteen radio programs on the air. In addition, he selected the "Maisie" radio program, whose rating is constantly on the increase as a top radio program.
Published reports indicate that the volume of business has increased from three to thirty million dollars during his association with Eversharp, Inc. Through his intercession, Eversharp, Inc., recently purchased an interest in the Schick Injector Razor Cos. Plans of operations similar to those of Eversharp, Inc., are already being put into effect.
Mr. Straus was instrumental in securing the American rights for the famous ball point pen in connection with Eberhard Faber Corporation.
Eversharp CA Repeater Pen writes up to 3 years—writes under water—in the air, and as far as we can tell from the advertising, it will practically write your letter for you if you just give it a shove on the paper.
Johnny Johnston's Belding Heminway is running in high gear—earning 43 cents per share first quarter against 28 cents same period last year Nancy and Dick Hulbert (Red's family—Dick a topnotch student in Taft)—spent a spring vacation down on a ranch in Texas visiting the State where Nancy was born and raised Complaining that New Jersey hasn't a real State University and that the "Rutgers Stadium" should be called the "State University of New Jersey Stadium" we found this comment in the Jersey City Newspapers—"Incidentally Justice Colie's opinion is a wow—he's a Dartmouth graduate and might have been expected to lean toward the idea that big-time college football is part of a college educational program—but he didn't He takes, as a Judge, the University of Chicago view (a la Chancellor Robert M. Hutchins), that 'athletics for students is a proper part of a college education, but stadium accommodations for spectators are not'."
We received the annual report of Bruce, Dodson and Cos., Kansas City, of which our own BillMontgomery is General Manager StumpieBarr made a couple of spring visits to Wall St., drinking up the financial gossip Our own AlLucier, who received his law degree from Boston U., and has served as Assistant Clerk of the House of Representatives ('23), as City Solicitor 2 years, and Mayor (Nashua, N. H. '34-'37), then on the Governors Council, was appointed by the Mayor recently on the Nashua Aviation Commission—and is also a member of the N. H. Aeronautics Commission Evie and Pete Colwell were at the Hanover Inn in April visiting their son who is doing a grand job Chief Justice Amos Blandin of N. H. Superior Court was appointed by Gov. Dale to a Commission to study highway accidents. .... After Jake Bingham talked at the Rotary Club in Hudson, Mass., he called on Red Brumby to learn that he was awaiting momentarily the arrival of his first grandchild Stew Burns, Franklin, N. H., hosiery tycoon (nylons, etc.) was seen recently by Jake Bingham. .... Also seen by Jake was our own horticulturist, Fred Cassebeer, sunning himself en route to Hanover where the Garden Club were to see his lovely colored flower slides Harvey Hood Chandler (son of Hort) is on the Dean's list at Norwich U Bill Colby is mighty busy as Secy.-Treas. of N. H. Bar Assn., Merrimack County Solicitor, and his farm. .... Leon Dodge's son was a star on the Alton, N, H., basketball team this last season We're glad to hear that Walt Fuller is feeling fine again Jake Bingham tried to connect with Howard Gleason and Woody Hulbert (was Conventioning with YMCA at Atlantic City).
Jim Langley is getting a lot of fun and pleasure out of his farm Fat Rowell is now resigned as Chairman of the Mass. Republican State Comm. .... Citations will be awarded for the splendid services of the '18 prodders, (for N. Y. City gettogethers during the winter) to Howie Park, Nedfloss, Wart McElioain, Red Wilson, Bill Christgau (son accepted for Hanover in fall), Fete Colwell, AlGottschaldt, Dave Garratt, Dick Holt on and PaulMiner—not forgetting the splendid job Cort Horr did in having an '18 gathering in Chicago Also '18ers will rejoice over the citation given our own Dick Hoi ton at the Alumni Fund Dinner at the N. Y. C. Dartmouth Club on April 10—"The Alumni Fund Committee has great pleasure in presenting the James B. Reynolds Trophy for allround Alumni Fund achievement among classes more than twenty years out of College, to the Class which has, among all classes, most spectacularly demonstrated the Alumni Fund's most significant axiom, namely, that there is no such thing as a "poor class"; to a class which, for its first twenty years, was known as a "War Class" of which little could be expected, and which notwithstanding, after its Twentieth reunion, forged immediately to a position of leadership; a class which has won three Green Derbies in seven years; which in winning its 1945 Green Derby, produced the largest total of all classes (over $14,000); was outstanding both in participation and percent of objective, and set newpeaks even in its own notable record; which has, in less than thirty years, given to Dartmouth more than $1O0,000, of which almost $70,000 has been given within the last seven years; and which has been for five years, and we hope will long be, led to ever increasing service to the College by one of the greatest of all class agents, Richard A. Holton, 1918, to whom we present this token, a copy of the famous Ticknor print of the Dartmouth campus in 1803."
From Bob Fish, in Tucson, April 11th—". . . . Still selling the best State in the Union, I can and will point out that we are going to have DeanNeidlinger at a Dartmouth dinner here in Tucson next Monday evening, and further, that Danny Shea need not necessarily feel himself handicapped in this community because at present there are no less than twelve Powers' models, all blonde, hanging around the Pioneer Hotel between stints of being photographed for Sear's next catalog. .... Mildred is quite well after an operation this past winter, Connie is slated for either Stanford or Wellesley providing either institution has room for candidates other than Gls, Joan and Bobby have nothing exceptional to be reported about them, and the old man manages to keep busy with various community activities, especially the Tucson Medical Center, and finds life neither too much of a chore or a bore. Perhaps that's success. Anyhow, at this moment I'm not kicking." .... We'll be looking forward to seeing you and Mildred this summer, Bob.
At the N. Y. City, Alumni Dinner, April n Delighted was everyone to see Mel South wick—has gOne back for another short stretch to China— Others present were George Carpenter, (looking more fit than ever), Pete Col-well (beaming like a sunflower with an abstractionist necktie), Al Gottschaldt (who initiated a unique coin game which resulted in Pete Colwell grabbing the pot three times), Mandell Crothers (in the pink of condition), George Mounton Davis (the man with the infallible memory, to whom Pete Colwell has-turned for the final lowdown on 'lßs class officers during our under-graduate years), Dave Garratt (whom last we saw in a tight embrace with Basil O'Connor and blythely dancing on Basil's highly polished shoes), Curt Glover (who reported that Ruth was getting under way with her dark pigment tan) and particularly delighted was everyone to see Bill Wright (who that very noon in Washington had given a luncheon for 22 Senators), Rog Howland (one of the newcomers to the bowling group this winter), Red Hulbert (who rose to great heights in the bowling tournament), Johnny Johnson (who might reconsider financing son Doug, if he did go to Hanover as a married man—provided he married the right girl), Lewis Lee (who raised the question of "why the Tuscany Bar?"—Stan Jones suggested it and never appeared), Steve Mahoney (who protested Gerry Geran's accusation that he deserted a Dartmouth party to attend Hamlet), Paul Miner (who reported his sales of office machinery and equipment at a new high, but didn't answer to the question "How about deliveries, Paul?"), Syd Morey, who of his six nicknames detests most "Fruit"—and whose recent haircut was carefully scrutinized by 19ers at the next table), Howie Park (who complained of Jedge Colie's buttressed residence that can only be reached by a private wire), At Rice, whose daughter Rosemary has a stellar role in "Dear Ruth" on Broadway,—Walter Ross (relaxing a bit now on a 5-day week), Dwight Sargent (Consolidated Edison, Personnel Director), GeorgeStoddard (who entertained Bill Wright and GeorgeCarpenter after the dinner), Van Van Raalte (who'd get mad during the bowling sessions and then bust the pins wide open), Dick White (who is Tuning '18s Big 30th Reunion in '48), Red Wilson (who complains, of the inability to get hold of Dave Skinner who is too busy running the town of Rye)
A card from Capt. Byron Noone says, "Present assignment perhaps the last in the service is that of commanding two captured enemy material-medical supply depots—supplies to be issued out on charges to the German Civilian Govt—no correct inventory but supplies said to be valued at several million dollars—a good amount of aspirin available. German needs for medical supplies are great. Hope I can demonstrate a good job" In the N. Y. Times of April 12—Formation of a new advertising agency was announced yesterday, by William L. Day and Col. Florimond J. Duke under the name of Day and Duke, 270 Park Ave., N. Y." ....From Cliff Meredith, 12 Depot St., Saranac Lake, N. Y., "In the past 3 weeks, we have rented the house, packed up, moved out (Manhasset, N. Y.) and finally landed in this pulmonary garden spot. We have located a tiny apartment which serves our purposes well enough and will park here for a while to continue the baffling business." . .. . Johnny Simmons and his wife were surf fishing at Daytona Beach, Fla Jack and Kay Storrs flew out to Beverly Hills, Calif., to young Jack's wedding—and, says Kay,—"lt is all very exciting except it makes one realize that one is getting older, or should I say old ? Already Tommy is teasing me about being a mother-in-law—and speaking of Tom, he is now back in school after 4 months of recuperating." ....
The class is indebted to Tom Shirley for the splendid job in arranging 'lBs informal Reunion June 28, 29, 30, to which many 'lBers and their families are coming. Indebted also is the class to Al Gottschaldt for the splendid c#py of the flyer which Tom sent out to the class, and the very thorough and complete job of the schedule which largely arranged while week-ending at Lyme, N. H Pete Colwell's Committee for the 25th Anniversary Record Book (George M. Davis Jr.,Curt Glover, Johnny Johnson, Dusty Rhodes) expect to have the record book ready for mailing to the class on or before this June Reunion. Pete has done a tremendous amount of work in assembling this up-to-date record, and 'lB, we feel sure, will appreciate his work and the expense involved by sending in $1 at the time the book is received
Dick Holton, one of the greatest class agent pilots ever, is not merely a passenger on the ship o£ destiny, he is making history for '18,- average Alumni gift in '45, up to May Ist$29.10, average gift in '46, up to May Ist, $39-01 Remember your check for the Alumni Fund must be in by June 30. Come up, paid up, to the June Reunion—both in class dues to Stumpie Barr ($3.50) and the check to the Alumni Fund.
AI Rice spent a pleasant visit with BillBemis and his lovely family—two daughters are interested in the theatre and were anxious to know about Rosemary's outstanding success on Broadway After a bank Board meeting in Lowville, N. Y., at which FrankClahane was probably reviewing their portfolio, Frank announced he wanted to go across the street to the other bank and visit his classmate, Fat Pelton and when greeting him, Frank announced his name as Horowitz —immediately throwing Fat in a complete dither from which he finally recovered eventually Attractive Nancy Jones, lovely daughter of Stan and Mary Olive Jones, has had recent pressing dates at West Point with West Point and Annapolis beaus. ("this being a parent is awful," says Stanley) Who should Al Rice run into as he landed at the airport in Detroit, but our own Jack Rosnell, Technical Research Dept., of Texas Co
Charming Ann Johnston surprised Johnnywith a birthday party in the form of a cookout, which was attended by Evie and Pete Colwell, Miriam Morrison and many other guests,and, says, Pete—"A wonderful dinner and amost pleasant evening."
A nice letter from Fat Sheldon, "Tried to make the Alumni dinner April 11 in N. Y. City—:was in Hanover in March to leave younger son Roger now enrolled there. I believe he ran across Vet Morey's son—our oldest son David is a Sophomore in Cornell and hopes to take himself a wife on June 29th We learned recently that Priscilla Shirley had an operation, and we hope she is fully recovered by now. At a dinner at the Roosevelt with Priscilla and Tom Shirley, Mary Ellen Earley and Al Gottschaldt, many comments were made of the lovely shop that Edith and Dick Cooley have in Boston and at the shore in Magnolia—and the remark was heard '. . . . it will be months after you buy something from the Cooley's before you get a bill.'- So why not make all your purchases there."
A message from Princeton 1918's 25th Reunion Committee (W. A. B. Paul, Chairman) "Enclosed please find a copy of a very spasmodic and erratic publication from the class of '18 at Princeton. First, they send greetings to Dartmouth 1918 and every best wish for a completely successful postwar ,25th Reunion. Second, any Dartmouth '18ers will be most welcome guests at our Reunion at Princeton, and third, we would be most honored if we could have a word from Dartmouth 1918 published in a subsequent Glue Pot—you will note that Yale and Rutgers '18 wrote something for us which was published last month. With sincere wishes and hoping to hear from you, Most truly yours— W. A. B. Paul." And the reply to Princeton '18: "The strains of Old Nassau drifted off into the distance in very nostalgic manner, as we read with great pleasure your letter of April 18—addressed to the Dartmouth College Class of 1918. Ah, what memories—and Old Nassau is the spot we head for when the Indians and the Tigers light it out— and what has always been particularly impressive is the manner in which the Princeton side, whether in defeat or victory, stands to the.end singing the wonderful song Old Nassau.
Some years back we communicated with someone at Princeton to learn what the class of 1918 had contributed to the University and were amazed by comparison of the job you had done. It seems to me with our annual contributions to the Alumni I'und and the 25th year Anniversary Gift to the College, we have totaled about $125,000 in gifts, and my guess is that you have doubled that, and may you soon triple it and quadruple it. Your nice thoughtful note will be reproduced in the '18 column of the DARTMOUTH ALUMNI MAGAZINE and I'm sure every member of our class joins in a down the hatch,' and once again for good Old Nassau and the grand Princeton class of 1918."
And here's a final word from Tom Shirley, Chairman of the Reunion Committee:—
"I hope many of the class can arrange to at tend our 'informal' reunion.
"We are arranging to make this 'informal' as attractive as possible. We will have our own class tent. The college will arrange to have all of our class in the same dormitory. We will have a class dinner at the Inn Pavilion, and a class picnic for classmates and their families under Ross McKenney's direction at the Canoe Club on the river. We have also arranged with the College for tickets to the dance at the gym on Friday night, and to the college show at Webster Hall, Saturday night.
"Tuss McLaughry is definitely signed up to talk at our class dinner. We feel very honored and greatly indebted to him for giving us a whole evening when he is in such demand for the various classes.
"We hope a large number of our class can be present to renew acquaintances and get set for the big '30th' which is now only two years away."
' 18'S HANOVER REUNION, JUNE 28-30 (With Classes '19, '20, '21)
Friday the 28th
6:30 P.M. Class dinner—Hanover Inn Pavilion- Tuss McLaughry speaker. Edith Cooley is arranging a dinner for wives, probably at Outing Club House.
8:30 P.M. Wives and '18ers attend President's Reception.
9:00 P.M. Alumni Dance at gym.
Saturday the 29th
10:00 A.M. Class picture.
10:30 A.M. President Dickey speaks at Webster Hall.
3:30 P.M. Class picnic—Canoe Club—-Norwich later Class Tent—music, beer, and "long time no see."
9:00 P.M. Show "Love Rides the Rails"—Webster Hall.
Sunday the 30th
A.M. Joint Memorial services.
Tom Shirley is running the Reunion—and on his committee are Stump Barr, A 1 Gottschaldt, Jake Bingham, Reed Montgomery, Ed Ferguson and Pete Colwell. Edith Cooley will look out for the wives, with Priscilla Shirley, Ethel Barr, Beckie Gottschaldt, Jean Booth, Kath Ferguson, Mary Ellen Earley and Margaret Syvertsen.
TAX—A LOT FOR A LITTLE
$2.00 per night per person per room. 3.00 per child in addition for picnic, show, dance. 5.00 per wife in addition for picnic, show, dance. 15.00 per '18er in addition for dinner, show, dance, and picnic.
Room Reservations(a must—if not done already)
Send to Max Norton, Hanover, N. H. your check at rate of $2.00 per night per person.
What It Adds Up to:
An enjoyable, interesting and relaxing 3 days in the country with good friends, and a chance to see our pals in '19, '20, '21, with whom we'll probably never reune again.
As the nostalgic memories of that elm guarded campus of a June evening creep over us, many '18ers and their families will head for Hanover and a big turnout is expected.
Bring your cameras and pictures of grouped '18ers will appear in later Alumni magazines.
PRESIDENT of the fast-growing Eversharp, Inc., is 1918's Martin L. Straus 11. His company recently acquired an interest in the Schick Razor Company.
Secretary, 74 Trinity Place, New York 6, N. Y. Treasurer, Parkhurst Hall, Hanover, N. H
unfalr local No.18 25th re.union