FOR IMMEDIATE RELEASE: CAREERS IN PUBLIC RELATIONS.

By Adrian A. Paradis '34. New York: David McKay, 1955-209 pp. $3.00.

Author Paradis has written an easy-reading and understandable book for career-minded young people of high school and college age. School men will find For Immediate Release excellent reference for pupils who indicate some aptitude or interest in the growing profession of public relations.

Although Mr. Paradis is a business man and regards writing as only a hobby, he has found time to write the very useful NeverToo Young to Earn: 101 Part-Time Jobs forGirls; and 75 Ways for Boys to Make Money.

After giving a thorough definition of the subject, the author shows just what public relations work is like. Projects and typical daily procedure of top public relations men and women in the fields of business, government, social agencies, education, entertainment and publishing, and the work of public relations firms are outlined. Some men and women with the most fascinating jobs are Mrs. Lee K. Jaffee, who guides the program for the Port of New York Authority, Miss Dorothy Ducas, Director of Public Relations for the National Foundation for Infantile Paralysis, and Mr. Donald Bishop, of the NBC Press Department.

To prepare for a career in public relations, high school youngsters are advised to take a liberal arts college course with a major in English or journalism. College students should concentrate on their writing through-out their college career. Extracurricular activities are considered important by almost all public relations executives, with the college paper, dramatics, student government, debating, and literary organizations recommended as offering a variety of situations and experiences. Work on a newspaper in the summertime and substantial reading of biographies and autobiographies are emphasized. It is interesting to note that some universities now offer post-graduate work in public relations.

Since public relations in its very broadest sense is the art of dealing successfully with people, all of us practice it, though not always successfully, every day of the year. Mr. Paradis through his new book gives us an excellent opportunity to study further an essential part of the science of human relations.