THE 46TH ANNUAL ALUMNI FUND CAMPAIGN marked the return of the Alumni Fund to its full role as the spearhead of Dartmouth's quality growth after two years of merger with the Capital Gifts Campaign. In 1958 the modified Alumni Fund Campaign produced $455,300 and in 1959 the Fund was merged completely during the general canvass stage of the Capital Campaign.
Our 1960 Campaign received $627,890 with 10,072 alumni, parents and friends contributing direct gifts. This dollar total was the sixth largest in Fund history and exceeded only by the 1953 through 1957 Funds immediately preceding the Capital Campaign.
In addition to the 10,072 who made direct gifts this year there were 10,747 alumni who received contributor credit for participation purposes in the i960 Fund because of their support of the Capital Campaign. Thus, the total contributor count is 20,819—the largest contributor total in Fund history. Our Alumni participation percentage, based on this count, stands at 65%, only slightly lower than the 71.3% recorded in 1957.
In setting a goal of one million dollars for 1960 the Fund Committee recognized that this objective could only be obtained under the most favorable circumstances and with the help ofanumber of major gifts in the $5,000 to $25,000 range. It was on this basis that the class dollar quotas were assigned on a base of only $550,000 with the balance to come from major gifts, income and parent contributions.
Most alumni classes did very well in the 1960 Campaign. Almost half of all classes had 100% participation or better and twenty-four classes exceeded their dollar goals.
Two classes, 1925 led by Larry Leavitt and 1927, under Larry Scammon, exceeded $20,000 while the Classes of 1918, 1924, 1926 and 1929 all recorded over $15,000.
On the contributor side, the Class of 1953, with Ted Spiegel as Head Agent, had the largest contributor total with 581, while 1937,1946,1950,1951,1952 and 1954 each recorded over 500 contributors.
The Fund Committee is especially grateful to the Class of 1935 which conducted a special 25th Year Gift Fund under the leadership of former Memorial Fund Chairman Theodore M. Steele and Head Agent Theodore H. Harbaugh. The campaign for the Alumni Fund produced a total of $70,000 in pledges and gifts from 285 class members, of which $18,200 — the fifth largest class dollar total in the i960 Fund — was in cash. This special campaign boosted 1935's total 25 year giving to $496,000, the largest amount ever recorded by any Dartmouth class at its 25th reunion.
The inter-class Green Derby competitions this year were close in all categories and I heartily congratulate these winners: Win Snow '14, Bill Alley '21, Larry Leavitt '25, Kirk Liggett '36, Warren Kreter '42, Russ Carlson '48 and Ted Spiegel '53.
Fine support also was accorded our 1960 Campaign by Dartmouth parents with 865 non-alumni parents of undergraduates and recent graduates contributing $26,399. The Parents Campaign was directed by Guilford Hardey of Duluth, Minnesota, who was chairman of a 23-member Parents Committee for the Alumni Fund.
Equally encouraging was the growth in corporate support through the corporate alumnus matching gift program undertaken by a number of the nation's business firms. Thirty-seven firms contributed a total of $8,977 to the 1960 Alumni Fund to match gifts by alumni in their employ. The names of these firms are listed elsewhere in this report.
One of the major factors in recent Fund growth has been the encouraging development of "Century Clubs" ($100 and up donors) among many classes. This year the Class of 1925 under Head Agent Larry Leavitt, dominated the field with 74 members in its Century Club. The Class of 1923, led by Jim Landauer, had 48 members in its club with 1921 under Bill Alley, a close third with 47 members while Larry Scammon of 1927 produced 46 members and 1929, under John Moxon, recorded 43 members.
On the pages that follow will be found the detailed classby-class results and noteworthy achievements compiled this past spring by many classes. I was particularly impressed this year with the vigorous and efficient manner in which our 2,300-member Class Agents organization swung back into action following the Capital Gifts Campaign in which so many of these same volunteer workers played a very, major role. It was a difficult campaign for our Class Agents with so many alumni still paying on Capital Campaign pledges and with the extra effort required to make certain that all alumni understood the need for a vigorous 1960 Campaign and their relationship to this effort.
I can not end this report without expressing my personal feeling of privilege and satisfaction in having served these past two years as Alumni Fund Chairman and particularly my debt of gratitude to the Head Agents with whom I have worked so closely, and to the Class Officers, Newsletter Editors and 2,300 Class Agents who have contributed so much in time and effort to bring the Fund through the Capital Campaign and to the threshold of new achievements. I am confident that under the able and dynamic leadership of Chairman Jack Dodd '22 the Dartmouth Alumni Fund will move forward vigorously to its greatest heights.