1950

The bough and the sprig were cut several weeks ago. A few weeks watering in the dark, and now the forsythia blooms. Next week, the lilacs. The bright yellow blossom cheers the room and dispels the chill. Except that spring is yet some weeks away, and the dull hum of the furnace persists from the cellar. More fuel, despite the cheery spell.

April is well along for you. This year's Alumni Fund drive has long since started. Have you considered my appeal in the March issue and consequently dug deep?

Years ago, when we were novice alumni not yet out five years, Scott Olin pleaded with his touch of humor. They were simpler days and our tastes were still plebian; our pocketbooks could hardly afford more. His plea: forego this week's case of beer and send a fiver to Hanover. Some still send a five.

We are no longer callow. In the advent of our 25th alumni year, we approach the peak of our earning powers. My plea, perhaps berefit of humor, aims higher: seek the Century Club. In these days of inflation a minimum $100 gift hurts less. The College is no less appreciative.

One other thought: please post your check today. Jack Harned and Sandy McCulloch will spend enough sleepless nights in late June without having to worry about you. This column will hold a minute while you dig out your checkbook and sign.

There are lots of odds and ends, some old, some new. The first: many months ago PhilHoadley spoke at Oscar's Delmonico on "How Global Marketing Affects a Bank's Advertising." (An interesting conjecture is whether he anticipated the Arab oil boycott.) Phil's perspective for his subject comes from his position as vice president of corporate, international, and investment management advertising for First National City Bank. (His title only excludes the narrow view: New York.) Phil has toiled for Citibank since graduation, starting as a lowly copywriter. After several key promotions, his appointment as vp came in 1968. He is a member and former president of the financial advertising and marketing association of New York and a member of the bank marketing association. Frank Hall '41, besides lauding Phil's speech, reports that he recently succumbed and bought a house in his favorite summering spot - Nantucket.

Don Waite is now manager of sales training at Continental Can, having joined that firm from Crossley Surveys, Inc. where he was vice president. Before that he was in sales and sales management posts with McGraw Hill. Don is active in the Sales Executive Club of New York and is president of the youth hockey booster club in Chatham. N.J., which is home for the Waites - Don, Janet and two sons Doug and Bob.

Rockwell International's automative products division reorganized its operations, creating four new segments along process lines in order to meet customer needs better. In the change Alan (Spif) Kerivan, previously a corporate vp of Owens Corning Corp. and general manager of its transportation equipment and appliance materials division, was named vp of Rockwell's plastics operations.

The energy issue is übiquitous. In up-state New York Frank Lion was recently appointed director of the Joint Energy Task Force 0ffice of the Manufacturer's Association of Syracuse and the Greater Syracuse Chamber of Commerce. Frank's office is expected to be the centen for energy-related information. It will also monitor activities of the business and industrial community for energy conservation measures. Frank will direct major subcommittees on general policy, public information, and legislative action. Nothing in his job description indicates that he can find you fuel oil or gas, even in a pinch.

From just down the road in N.J., Dick Bill held his nose, jumped ship, and plunged all the way to Saginaw, Mich. The time was late spring ('73) when a new opportunity challenged and new vistas beckoned. So Dick now leads a larger organization as general marketing manager of the Chemical Machinery Division of Baker Perkins, Inc., a leading supplier of heavy duty mixing equipment, centrifugal separators, and plastics compounding machine. Compared to metro NY/NJ, Saginaw is the super boondocks for Marilyn and Dick, but there are the advantages of small city mobility, a comfortable country club for bridge and goll, and minimal gas lines. Their two daughters chose to stay in the East. Dick is a member of the Chamber of Commerce, a force for change. He reports seeing Spif Kerivan and Mai Riley at a trade show in Chicago, but no 50-ites in Saginaw.

Curt Dunnavan has joined Alia Corporation of Minneaplois as a vice president, according to a March release from that firm. Alia does investment counsel and provides management of securities" folios for both individuals and trustees of Profit-sharing, pension charitable or other funds. The Dunnnvan home address, which is no cinch to spell correctly, remains listed in our records as 18373 Minnetonka Boulevard, Wayzata.

While their progeny went north to New York (Lida to Skidmore, Tony to Ithaca) Gerry andGinny Sarno moved south to Gibson Island in Chesapeake Bay. The setting is temporary while they look for a permanent house befitting the new manager of sales for the Baltimore District of Bethlehem Steel. Gerry only regrets that the area appears to be more heavily populated by Princetonians. but he has run into Bob Smith, who works in the same building.

Don Hall, president of Hallmark Cards, was honored in February as Outstanding Kansas Citian by the Native Sons of Kansas City. His guidance in the development of Crown Center (chronicled in a December, 1972 Alumni Album) and his work in a Chamber of Commerce effort to update the City's national image, were cited. The holder of Don's current title last year was FBI Director Clarence Kelley. former Kansas City police chief.

Tidbits here and there: the new manager of marketing planning for the Northwest Paper Division of the Potlack Corp. in Cloquet, Minn., is Arnie Oss, who looks as if he could take to the ice tomorrow without a qualm. A law on the books of Barre, Vt„ makes it mandatory for all citizens to bathe (presumably alone) on Saturday nights. Reports that the law has not been enforced in years imply... what you will. Jim Melville has been elected to his third term as senior vp of the Middle States Lawn Tennis Assoc. You can ask George Harris how to mix a theater' magazine, San DiegoApplause, with a computer accounting service. The Worcester gang is still strong and DonAy res often sees Court Cross, FrankHarrington, Bill Sullivan, and brother Bob. One of the Sarno's neighbors near Annapolis is Harry Foster; John Wolf III last reported from Towson with hopes for retaining "... the old traditions." Phil (W., the red) Brown, a/k/a the Mayo Clinic Brown, travelled east months ago and visited Pegge and Jim Strickler in Hanover and Bobbie and Bill Collins in So. Dartmouth, Mass. The new president of Stationers Looseleaf Co. in Mequon, Wis., is John Lotter, the proud owner of a new home.

The weather news promises a late winter snow. You can reiax in the unfolding late April spring. The forsvthia should be splashing brightly everywhere. It is time to get out rackets and clubs. It is time to mail that check.

Secretary, Hillcrest Rd. Ridgewood, N.J. 07450

Class Agent, Bedford Advisors, 230 Park Ave. New York, N.Y. 10017