Dartmouth Authors

Paul L. Hexter '25. You Can Play Golf Forever. Contemporary Books, 1979. Softcover . Illustrated. 65 pp. So what if you are a senior citizen. So what if your golf swing has gone to pot and your handicap is growing even faster than your waistline. You still don't have to resign yourself to being a duffer, says Paul Hexter. He should know. He has played golf passionately and well for over 50 of his 75 years, and during the past 15 years he has made himself an expert on the theories and problems of aging. In this book he explains and illustrates his three "vital keys to good golf for seniors": exercises to stretch the muscle groups employed in the golf swing, nutritional supplements to retard tissue and cellular deterioration, and adjustments in the swing to compensate for the approximately two inches of height lost by the average human body between the ages of 39 and 69. Hexter is confident: Follow his program, he promises, "and your senior golfing problems will be well on their way to being solved. I guarantee it:" And besides, "you have nothing to lose. It can't make you worse, but it might make you a whole lot better."

Frederick E. Webster Jr. '60, associate dean and professor of business administration, Amos Tuck School. Industrial MarketingStrategy. John Wiley, 1979. 279 pp. The most recent addition to the Ronald Series of Marketing Management, of which Webster is the general editor. The author stresses the differences between consumer and industrial marketing and analyzes such aspects of the latter as buyer behavior, buyer-seller interaction, product strategy, marketing channels, pricing, and the relationship of marketing strategy to overall corporate strategy. He concludes with a practical seven-step planning model designed to help corporate marketing managers analyze their own problems and arrive at their marketing decisions in an orderly, logical, step-by-step process.

Tim Brooks '64 and Earle Marsh. TheComplete Directory to Prime Time NetworkTV Shows, 1946-Present. Ballantine, 1979. 848 pp. First, an alphabetical listing of every nighttime program (after 6:00 p.m.) aired on the four (remember Dumont?) networks from the beginning of regular network programming in 1946 to the day before yesterday. The entry for each program includes date of first and last telecast, its broadcast history (day of the week, time, network), and names of original and regular cast members. That alone requires 704 pages. But there's more: prime time network schedules listed day by day, week by week, 1946-1978; Emmy award winners, 1948-1978; top-rated programs for each TV season, 1950-1978; the longest running series; and song hits from telecasts; plus a massive index.

Julian Asher Miller '67. Breaking Through:Freeing Yourself from Fear, Helplessness &Depression. Crowell, 1979. 183 pp. A self-help book, but of an unusual order. For his informing metaphor, Miller chooses the legend of Alexander and the Gordian Knot. As the ancient king slashed through the fabled knot with his sword, Miller suggests, so all of us can sever the internal psychic knot of our debilitating fears and anxieties by learning how to wield our own personal psychological sword. Part I, "The Knot," explains the nature and effect, physical and psychological, of fear; Part 11, "The Sword," describes a series of self-help exercises, also physical and psychological, by which we can overcome the negative, self-destructive forces of fear within us. As his epigraph Miller quotes Rousseau to good effect: "To live is not merely to breathe, it is to act." This book shows us how we can act, if we will, in our own psychic self-defense.

Heinz Valtin, professor of physiology and department chairman at the Medical School. Renal Dysfunction: Mechanisms Involved inFluid and Solute Imbalance. Little, Brown, 1979. Softcover. 499 pp. The first volume in the Little, Brown Physiopathology Series which, reflecting recent changes in medical curricula, is designed to "provide textbooks that describe and illustrate the scientific foundations underlying the current practice of clinical medicine." This book is limited to the disease processes of nephrology and is intended primarily for second-year medical students "as the bridge between the traditional basic science courses and the clinical clerkships." It embodies the author's conviction that "the aim of medical education should be the mastery of a scientific principle of approach that will allow a physician to handle logically, correctly, and safely even those diseases with which he or she may not have had previous experience."