1963

Steve Frank joins the ranks of '63s on the front lines of big business with his appointment as executive vice president and chief financial officer of TRW Inc. in Cleveland. Steve, formerly vice president and controller of GTE Corp. in Stamford, Conn., will handle TRW's finance, operations, taxes, investor relations, etc. Previously he worked for 18 years with U.S. Steel Corp. in finance and sales. An economics major at Dartmouth, Steve earned an M.B.A. in finance at the University of, Michigan and completed the advanced management program at Harvard. He's on the advisory board of Connecticut National Bank, member of the Financial Executives Institute, and president of the board of Literacy Volunteers of America. Steve and Nancy have two children, Kerry, 17, and Derek, 14.

Paul Binder, who's won the hearts of thousands of kids and a Dartmouth honorary degree to boot, can add a Wall Street Journal profile to his trophies. He has a "keen instinct for the bottom line," said the WSJ, for, as a director of the Big Apple Circus, Binder is "proving he can balance books as skillfully as bowling pins. His 11- year-old circus has gradually emerged from precarious beginnings to become a smashing commercial success with sellout performances in several American cities and a $6 million budget."

The Journal says Paul's Columbia M.B.A. and his knack for fundraising are the keys. Add to that smart accounting, pricing, computer automation, corporate marketing and you have an enterprise that's starting to spawn imitators.

And while Binder, the ringmaster, is going pinstripes, Lou Gerstner, president of American Express, is going cultural. A month before he talked to The New York Times about American Express pioneering image-processing billing systems, Lou talked culture ana support of the arts to a Connecticut paper. American Express was a major sponsor of the New York International Festival of the Arts to the tune of $3.5 million. As for image processing, you've probably seen it... neat laser-printed sheets containing as many as eight reduced images of the original receipts on a single page. It's saving American Express a fortune ana enabling them to target customers for new products and services. If it works, watch for imitators.

Charlie Parton, chairman, president, and CEO of MidLantic National Bank/Merchants, has been elected chairman of the board of trustees of Jersey Shore Medical Center. Charlie's other volunteer work includes a former presidency of the United Way of Monmouth County, the Red Bank YMCA, as well as being a trustee at Monmouth College and Monmouth Museum, and a Brotherhood Award recipient of the National Conference of Christians and Jews.

Bill Lamb joined the Boston office of Coopers & Lybrand, the largest Big Eight accounting firm in New England, as a partner in the acturial, benefits, and compensation (ABC) practice. He will direct the "flexible benefits" practice nationwide. Bill has a master's ana bachelor's from Dartmouth in engineering and information sciences. A resident of Boxford, Mass., he spent 12 years in benefits consulting with Mercer-Meidinger-Hansen, Inc. Bill and Marcia have three children, Melissa, 23, Victor, 20, and Melinda, 16.

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