The Place to Go for Good Spirts

While wailking alone along the bottom of the Grand Can yon, John Elliott '86 got to thinking about the high-tech possibilities of advehture. "Not having seen another periSh in over 24 hours. I had a lot of time to think." he "says. "I began to wonder whether there was a comprehensive site on the web with information about the top outfitters and schools that could introduce or lead people in the outdoors or in 'adventure' sprays."

A search of the web turned up nothing he liked, so Elliott set out to build his own dream site. . Me learned HTML (the programming language used to build web pages), Sunned a company . recruited customers, and launched die site while working 60-hour weeks as director incorporate development for Autotote in New York. His work has some" stellar reviews:, twice chosen as a Yahoo! "Daily Pick" and as a Yahoo! Cool Site; a four-star notice tice from Web Magazine; and selection as a Web Trends "Rockin' Site of the Week." Elliott is leaving his corporate position to devote all its rime to putting into Cyberspace more than 70 outdoor companies that offer adventures ranging from white water rafting and kayaking to skydiving and riding on dude ranches.

Elliott with campers' best friends: dog, tent, laptop computer.