IT'S NO SMALL ACCOMPLISHMENT FOR ANY MAGAZINE TO SURVIVE FOR 100 years, even at an enduring institution such as Dartmouth. To celebrate this milestone reached by Dartmouth Alumni Magazine, the staff has put together this special issue.
After much reflection and discussion, we determined that the best way to examine the past century would be through the photographs we've assembled for our cover story. We researched and waded through thousands of images from a variety of sources—including those all-knowing librarians and archivists at Rauner Library—over the past two years, and it was no small task to whittle down our selections. We hope you'll agree that the final package (starting on page 44) consists of the most arresting, intriguing and unforgettable images from a memorable century at Dartmouth.
As DAM enters a new century, so too does its business model. Earlier this year College trustees voted to provide subscription relief to the classes by funding the magazine with up to $500,000 annually. This significant amount—more than a third of our annual budget—reduces the cost of ensuring that as many alumni as possible receive the magazine, something the administration clearly values. Alumni engagement in the life of the College is critically important to the future of Dartmouth, and we on campus understand the value of clear communication in making that engagement happen," says President Jim Wright. "Generations of alumni have relied on Dartmouth Alumni Magazine as a way of staying in touch with their college, and I am pleased that we were able to make an investment in preserving the strength of the magazine and making it more readily available to the members of the Dartmouth family."
The money does not coverall of our costs. In the coming months and years we'll strive more than ever to grow our advertising and seek new methods of increasing our nonsubscription revenue, thereby keeping your cost low. We'll also stay true to our mission to serve alumni with stories about alums and the College with an independent voice. More than 80 percent of you rated the magazine as "very good" or "good" in our readership survey last year, and a majority of respondents cited alumni profiles, diverse content and Class Notes as their favorite aspects of the magazine. Our goal is to continue to engage, inform and entertain with that sort of editorial mix in the coming years.
As we move toward future anniversaries, sit back and enjoy the images of the past century and the articles in this special issue—which happens to be our largest ever—and note how much has changed, and how much has remained the same, over the years at the College on the Hill.
Be sure to let us know what you think.
Editor sean.plottner@dartmouth.edu