Tuck School

THE TUCK ALUMNI QUESTIONNAIRES and earnings cards are still coming in. Again, may we thank all of you for your prompt cooperation and urge those of you who have not yet had an opportunity to fill them out to do so. The statistical summaries will be published and will prove interesting to all of us. Of course, the summaries will be so prepared that no confidence will be violated.

The spring term is now well under way and most of us on the faculty have been staying close to our classes. Winter is still very much with us and at this time we all begin to wonder whether we can depend upon the normal sequence of the seasons. As we look out of our windows now, spring looks very far away indeed.

Ejler Alkjaer, Professor of Marketing at the Graduate School of Business Administration, Copenhagen, Denmark, and one of the leading marketing experts in that country, was a recent three-day visitor to the Tuck School. Alkjaer is in the United States for the purpose of studying market research methodcurrently used by business concerns and of becoming acquainted with curricula and teaching methods in collegiate schools of business.

Representatives of The Goodyear Tire & Rubber Company put on a Dealer Merchandising Conference for Mr. Frey's class in Advertising, on March 10 and 11, in two fourhour sessions. The program was originally presented by the company over a ten-month period in 1947 to train more than 25,000 dealers and dealer employees in postwar marketing methods. Goodyear took advantage of the lessons learned in the military organizations through the wide use of visual training methods, and based the bulk of its comprehensive program on the use of sound motion pictures and sound slide films.

A group of students in the second-year course in Advertising recently accomplished a 100 percent distribution of Molle samples among the students on campus and in the town, in connection with a Molle contest being featured currently at a number of colleges. Retailers in the locality were visited for the purpose of taking inventory and soliciting orders.

The second-year class in Production Management made plant visits the last week in February to the Fellows Gear Shaper Co. and the Jones and Lamson Machine Co. in Springfield, Vt.

By the time you receive this issue the Clearing House Dinner (Boston Branch) will be an item for historians. It is scheduled for March 30 at Schrafft's. Dean Olsen and Ross McKenney are the principal speakers. WillardH. Blanchard T'27 is Manager this year and Harold P. Trefethen T'27 is Secretary. In the next issue we shall try to include further details of this meeting.

A number of outstanding business executives have lectured at the School since our last report. These include: Olin D. Gay, President, Gay Brothers, on the subject, "Story of a Woolen Plant"; James A. Hamilton T'23 of James A. Hamilton and Associates, hospital management consultants, on "Hospital Ad- ministration"; John E. Walters, President, Alfred University, on "The Taft-Hartley Bill"; John E. O'Gara T'20, Vice President and General Manager, R. H. Macy & Co., on "Management Problems of Macy's"; Clark W. Sorenson T'37, Director of Personnel, Harris-Seybold Co., on "Problems and Policies of HarrisSeybold Co."; Sumner B. Emerson D'17, Partner, Morgan Stanley & Co., on "Functions and Operations of an Investment Banking House"; F. Ray Adams T'20, President, John T. Slack Corporation, on "Management Problems of a Woolen Plant"; S. Lane Dwinell T'29, President, Carter & Churchill, on "Textile Mill Management."

Carlos F. Austin Jr. T'36 is with Fuller Austin, Inc., a mens' wear store in Plattsburg, N. Y.

Arthur P. Allen T'11 is now Purchasing Agent of Plimpton Press, Norwood, Mass. He is also Secretary and a director of the company.

John G. Allen T'21 is Auditor of General Insurance Cos., Seattle, Wash. The company is engaged chiefly in underwriting fire and casualty risks.

Howard P. Almon T'23 is with the advertising agency, Batten, Barton, Durstine & Osborn, Inc., Los Angeles, Cal. His work is mainly the purchase of advertising space and radio time.

Kenneth L. Anderson T'32 is now an Assistant General Agent in the Lewis C. Sprague Agency, New York City, of the Provident Mutual Life Insurance Company.

Stewart Anthony T'27 is Assistant Vice President of the Cleveland Trust Co. He is a loan officer dealing mainly with commercial and industrial real estate.

Howard D. Atwood T'06 is owner and manager of the Public Bonded Storage Warehouse in St. Petersburg, Fla.

Roland Auger T'22 is Sealer of Weights and Measures, City of New Bedford, Mass.

Waldo B. Potter T'21, Director of Advertising, Eastman Kodak Company, is on the Board of Judges for the American Heritage Employee Relations Competition, sponsored by Printers' Ink in cooperation with The American Heritage Foundation.

Joseph M. Russakoff (first-year Tuck, 1927), founder and president of Vanguard Advertising Agency, has been appointed to the staff of the advertising unit of the City College Midtown Business Center, New York.

Robert Fieldsteel T'47 visited Hanover and Tuck School last month in search of prospective personnel for Abraham & Straus, at which store he is Assistant Buyer.

Robert T. Wetzler (first-year Tuck 1940) is now with the public accounting firm, Ernst and Ernst, Boston office.

William B. Terry T'14 has been elected Vice President in charge of domestic and foreign sales of Julius Kayser & Company, manufacturers of hosiery, underwear, lingerie and gloves.

Benjamin Bowden T'25, President, County Bank and Trust Co., Cambridge, Mass., paid us a visit during the last week of February.

William C. Portman T'47, now with Procter and Gamble, Cincinnati, Ohio, spent a few days in Hanover during the first week in February.

Louis Van Dike T'39 has recently been appointed the Detroit representative of John A. Roebling's Sons Company.

Iver Olson T'41 is one of the relatively small number of Tuck School graduates who enter the field of college teaching. He is now teaching marketing and advertising in the School of Commerce, De Paul University, Yorkville, Ill.

William G. Bates T'34 is now Investment Manager, Aetna Insurance Group, Hartford, Conn. Bill was formerly Investment Officer, Hartford National Bank and Trust Co.

A. W. FREY.

G. W. WOODWORTH.