Article

The Voice of Business

Mar/Apr 2001
Article
The Voice of Business
Mar/Apr 2001

"Creating Noise Around the Business of Technology." That's the motto of Radio Tuck, an Internet broadcast service created by five M.B.A. students. Radio Tuck's mission is to teach business people about the business of technology by Webcasting interviews conducted on campus with industry experts.

"We're excited to take advantage of the unique character of the Internet to offer something compelling," says founder Matthew Pope, Tu'oo. The lack of a broad-cast tower is a plus for Radio Tuck. "No longer constrained by the limitations of conventional radio frequency, we offer original content to a sophisticated global audience at their convenience."

A student-run operation that grew out of professor Phil Andersons "Managing Internet Content Ventures" course, Radio-Tuck features interviews with alumni, faculty and visting business experts. Currently available at Radio Tuck is a discussion of publicity strategies for startups by Chris Alden '92, CEO of Red Herring, Andrew Beebe '93, CEO of Bigstep.com, David Graulich '76, president of Maxfield Public Relations, and Jack Herrick, Tu'97, CEO of the Mini Me project. There's also an interview with Chris Gagnon '85, Tu 87, managing director at Blue Capital, about the private equity industry, and an explanation by Judy Fearing, Tu'80, chief marketing officer for Upromise.com, as to why slow customer response is sometimes a plus.

Tune in to Radio Tuck at www.radio tuck.com.

Contributors: Robert Bauer '82, Cynthia Berger '79 and Kate Feld.