Face to Watch

With an arsenal of bottled water,sports drinks, traditional sodasand new juices and teas, a rejuvenatedPepsico continues togain in the beverage wars withCoca-Cola. Keeping Pepsi afloatis the job of Dawn-Hudson '79, senior vice president of strategyand marketing for Pepsi-ColaNorth America (shown here atPepsico headquarters inPurchase, N.Y.). With Pepsi'supcoming acquisition of No. Isports drink Gatorade, Hudsonlooks forward to drying out therest of the competition. Sincejoining Pepsico in 1996, she hasbrought thirsty consumers thecelebrity-studded "Joy of Cola"ad campaign, as well as thepopular Star Wars movie tie-incans. Fundraising skills learnedin Dartmouth's alumni office ledthe English and economicsmajor to a career in advertising.The work paid off—in 1997Hudson was sixth on AdvertisingAge's annual list of the 50 MostPowerful People in Advertising.