EUREKA!

[ NEW FINDINGS AND RESEARCH ]

Phoney Marketing Are some ads too tiny?

>>> An overwhelming majority of smartphone and tablet users skip the ads that appear on their digital devices, according to research by Tuck professor praveen kopalle. “people are doing other things while on their mobile devices,” he says, “so the duration of undivided attention for mobile is broken up in many pieces.” oh, and another reason: Those screens are too small, according to survey respondents.

Off Center “Middle” Earth doesn’t exist.

>>> physics and astronomy professor Robert Caldwell and Nina Maksimova ’15 have published a new study that contradicts the theory that our home galaxy is in the center of the universe. The shakeup resulted after they took into account dark matter in an expanding universe, something that hadn’t been done before.

Empire of Peace Covey examines ways of the Wari.

>>> research published by anthropologist R. Alan covey ’96 challenges the conventional theory of how the Wari, pre-inca inhabitants of peru, built and governed their empire. Covey suggests that colonization and trade, rather than pillage and conquest, were foundations of the state. Covey plans to test ancient Wari remains for DNA and stable isotopes to learn more about their diet and migration patterns.