Article

THE COLLEGE

FEBRUARY 1959
Article
THE COLLEGE
FEBRUARY 1959

DARTMOUTH'S Capital Gifts Campaign last month reached the grand total of $12,335,000 in gifts and pledges, as regional activity was stepped up in the general gifts phase of the campaign. The January total is 72 per cent of the goal of $17,000,000 that the College expects to reach by June 30.

Local campaigns have been conducted in some forty sections of the country during the fall and early winter, and regional activity is now being extended to fifty other areas, in accordance with the timetable worked out when, the fund drive began in the fall of 1957. The Boston area, one of the biggest concentrations of Dartmouth alumni, will open its general solicitation in February. With heavy campaign activity in the metropolitan New York area now virtually completed, the Region III program has swung to Connecticut, including Hartford, New Haven, Fairfield County, Waterbury, Bridgeport and New London.

In Region IV, Philadelphia, Baltimore, Washington, Wilmington and Harrisburg have joined in the general alumni campaign, and later area campaigns will be conducted in Pittsburgh, Scranton, Richmond, Raleigh, Chapel Hill, and Charleston. Region V activity is taking place in Miami, St. Petersburg and Jacksonville; Region VI activity in Detroit, Grand Rapids, and Toledo; and Region VII campaigning in Indianapolis, Des Moines, Omaha, Milwaukee, Minneapolis, Duluth, Madison and Appleton. Work still continues in Oklahoma, Texas, Colorado and Utah; and late spring campaigns are scheduled for the West Coast.

The Dartmouth class agents and assistant agents will become active participants in a special Capital Gifts mail campaign this spring, thus resuming their traditional role in alumni fund-raising, even though there is no formal Alumni Fund this year. When the area work is completed in late spring, a very high percentage of all Dartmouth men will have been reached personally by members of volunteer committees.

The $12,335,000 reported last month represents gifts and pledges from approximately 8,000 persons, mostly alumni but including many parents, corporations, foundations, and other friends of the College. The campaign's total to date is one of the largest sums ever raised by a college or university in an 18-month period, according to Trustee Charles J. Zimmerman '23, national chairman of Dartmouth's fund effort. In addition to expressing gratification over the success the campaign has had up to now, he expressed confidence that the goal of $17,000,000 would be attained by June 30. More large gifts are essential if this is to be realized, and this phase of the campaign is being continued along with the area work. Another $2,000,000 in big gifts has been established as a subsidiary goal before June 30.