1940
While I haven't heard of any classmates taking up Kennedy's challenge for a 50-mile hike, I hope all of you have come through the March of 31 days in good style. The end of March signals the beginning of the annual Alumni Fund drive and 1940 has such a good thing going with their Green Derby victory last year that we all should dig deeply and promptly to insure another victory. Head Agent John Moore has been hard at work for several weeks getting together a group of assistant agents to help us toward our two-in-a-row win, but we are the only ones who can make it happen. This is the time to anticipate the significance of our 25th Reunion and what that milestone means in terms of alumni maturity. So be thoughtful! Be mature! Be realistic! in your support of your College when your classmate comes calling.
Several newsclips have come to my attention lately describing various pyramids some of us are climbing. We seem to be approaching a mature level in our business and professional life that bespeaks "arrival. Take Johnny Crandell for instance. He has just been appointed New York ad sales manager for Life, where he and his staff account for half the magazine's total annual volume-over $70 million worth! As if landing that much advertising weren't a full time job, Tohnny gives more time to his home-town as president of the Bronxville (N.Y.) Community Welfare Fund. He and Betty and their family of three moved back East about two years ago after a period in the Los Angeles office.
Or take Jim Moore for instance. He and Eileen spent a weekend in Hanover recently being entertained by their oldest boy over Freshmen Fathers Weekend. Jim is a lawyer practicing in Indiana, Pa. where it sounds like he really has it made. He has a ten-minute drive home for lunch and because his bis yard adjoins the second fairway of the country club his noon hour is apt to include at least one hole of a golf game. Jim and Eileen are the youngest looking, and most relaxed, parents of eight children that I've ever known. Jim furthers his interest in physics constantly by keeping current on most of the new discoveries and even building working models of techniques I can't even pronounce! They are a delightful, interesting couple who have learned how to pursue their varied interests with style and verve.
Another good example of a successful pyramid climber is William Reid who lives in Litchfield, Conn., which is an easy commute to his duties as vice president of the Torrington Company where he is also a director and member of the executive committee. Since 1953 he has been an incorporator of the Charlotte Hungerford Hospital, and just last month was elected a director of the Hartford Steam Boiler Inspection and Insurance Company.
Speaking of directorships, another of our group who has made it to such an august body is Kneeland Swenson who was recently elected to the board of the Mechanicks National Bank in Concord, N. H. Bud is the vice president of the John Swenson Granite Co. which supplied all the handsome stonework in and around the Hopkins Center. Also down in Concord, Earle Reingold has just been elected president of the alumni association of Merrimack Valley.
Eddie Miller, the Connecticut banker who is building up an enviable library of stereo tapes for party entertainment (and the enviable patter to go with them), wrote of his eldest daughter's election as president of her freshman class at Wheelock College. Having met Pam at the Dartmouth-Yale game last year I can heartily concur in the good judgment shown by her peers.
One of our own group has been bitten by the political bug. Bob Rodday has announced his candidacy for Selectman of Concord, Mass., where he has been chairman of the Finance Committee and a lifelong resident. He is currently serving on the Conservation Commission and is a trustee of the Middlesex Institution for Savings as well as a former member of the Municipal Light Board and a former trustee of Emerson Hospital. When these community duties give him time he is Director of Sales and Marketing for Brand Rex Division of American Enka Corp. Bob and Betty boast of five children, four girls and a boy, ranging from twelve to twenty years old.
The December issue of "Printers Ink" carried an interesting article by Ken Hamilton on creative advertising techniques. Ken is well qualified to write on the subject after 23 years in advertising and from his position as vice president and director of industrial services for Hicks and Greist. Besides his top-level responsibility for industrial advertising accounts, he serves the agency as treasurer and a member of the board of directors.
Pictured here is another advertising tycoon and another vice president no less! DeJones, from out Chicago way, is the heavyset, greying guy (his own words) who seems to be the perfect model for a man of distinction. De is in charge of Client Service for Leo Burnett and presumably dreamed up those ads with brown bottles and no labels. De is a hard worker on the Chicago interviewing committee making sure the cream of the North Shore gets up to Hanover.
Since many of you guys are loath to write maybe you could convince your brides to do what June O'Shea did when she gave a lengthy report on Jack and their three children. They were on their way to Florida for two weeks but she took time out from packing to say that all is well with the merchant tycoon of Laconia (O'Shea's is now only 88 years young!). Their brood are all teen-agers with all the fun and frustrations that implies. Jack and June built their dream house on the shores of a lake a year or two ago and now have time for all sorts of hobbies like gardening, painting, and even novel-writing. The O'Sheas have joined Joan andHugh Dryfoos in making plans for the fall reunion — how about you, you and you?
The talk was bound to be of beer (Schlitz) and Dartmouth at a recent meeting ofthe Schlitz Company's director of advertising, Pat Gorman '38 (r) of Milwaukee,and the vice president of Leo Burnett Co., Inc., Dewitt Jones '40 of Chicago. Jonesis in charge of the Schlitz account for the Chicago advertising firm.
Secretary, 5 North Balch St. Hanover, N.H.
Class Agent, 2634 Haddam Rd., Cleveland 20, Ohio
