Alumni Award Conferred on Albert W. Frey '20
A Dartmouth Alumni Award, highest tribute of the Dartmouth Alumni Council, was conferred on Class Treasurer Albert W. Frey '20 at the annual alumni dinner in Pittsburgh, Pa., on March 23. Council president Rupert C. Thompson Jr. '28 made the presentation and read the following citation:
In four and a half decades you have brought the term Marketing from the status of a specialized arm of economics into the realm of an exact science. This has been your life - swaddled in a market basket at birth, and possibly to be pushed to your grave in a shopping cart.
Graduated Phi Beta Kappa in 1920, you received your M. C. S. degree from Tuck School in 1921, and an honorary degree of Master of Arts in 1937. Since then you have expanded your favorite subject throughout the length and breadth of our land, with occasional sorties to Canada, Australia, and New Zealand.
During forty years at Tuck you advanced from instructor to full professor in 1937, also serving as assistant dean from 1930 to 1937. Since 1961 you have been Professor of Marketing at the University of Pittsburgh, and in June 1962 became director of the Management Program for Executives at the University's Graduate School.
Your most sustained activity has been with the American Marketing Association - managing editor of its Journal of Marketing, editor-in-chief, chairman of the Publications Committee, Director, and President.
An affluent author and editor your most outstanding productions have been the MarketingHandbook, and the revised edition of Advertising. Consultant to publishers, manufacturers and metropolitan retail stores; conductor of seminars for manufacturers, business associations and universities; and master mind of the Frey Report on Compensation Methods for Advertising Agencies, which was awaited with fear and trembling by the 15 billion dollar industry prior to its issuance in 1957. For all these faits accomplis you were named, in March 1964, to the Hall of Fame in Distribution.
Described by your colleagues as "understanding, sincere, a listener as well as a talker, a perfectionist," it is rumored that even your publisher likes you.
In World War I you were a 2nd lieutenant in the Coast Artillery, and, during World War II, with leave of absence from Tuck School, you acted as Deputy Director of the Office of Sunplus Property - and later as Chief of Technical Research.
In College affairs you have been business manager of the Dartmouth Alumni Magazine from 1924 to 1935, Class Agent 1924-1936 and 1941-1947, Class Treasurer since 1956, and acting Class Chairman during 1963-1964. In 1959 you were appointed a member of the Trustees Planning Sub-Committee for Tuck School.
For countless and continuing contributions to your profession and to your College, we have great satisfaction in presenting to you the Dartmouth Alumni Award.
