The 1925 Scarf

Something new in Dartmouth fundraising, and merchandising, has been successfully launched by the Class of 1925. It's the Dartmouth Scarf, ivhich has sold by the thousands, to the enrichment of the 1935 Class Memorial Fund.

The scarf was specially styled for the class by William Buckley, a professional designer; and that it caught the eye of Dartmouth men and their ladies is indicated by the sell-out of the first printing of 4,000 scarves. A second printing is now on sale, and Dartmouth clubs interested in obtaining them in quantity can make arrangements by writing to the 1925 Scarf Committee at the Dartmouth Club, 37 East 39th Street, New York City. Committee members are John H. Davis Jr., Henry B. Bjorkman, Milton K. Emerson, and William J. Griffin Jr.

Without its scarf funds counted, 1925 recently went beyond the $50,000 mark in its Class Memorial Fund campaign and thereby posted (so far) a total second only to the phenomenal $107,467 of the Class of 1923. Scarf sales, heaviest in New York and Hanover, are now spreading to all Dartmouth centers. Campion's, agent for 1925 in Hanover, has sold out each shipment of scarves soon after they arrived. The manager there calls the scarf "one of the smartest and best pieces of Dartmouth merchandise I've ever seen."