CHAIRMAN'S REPORT 1964-1965 CAMPAIGN

HANOVER, N.H. 03755

Chairman, Dartmouth Alumni Fund Committee

This report details the remarkable, and I think quite considerable, achievements of Dartmouth's 51st annual Alumni Fund Campaign. There is both satisfaction and pride in bringing it to you on behalf of the Alumni Council's Fund Committee and the 3,700 Dartmouth men who served in various capacities as volunteer leaders and workers on the campaign.

Dartmouth's 1965 Campaign received $1,780,156 from 22,465 alumni, parents and friends (both Fund records) with 58% of all living alumni contributing. The Fund barely missed its full goal of $1,800,000 by a margin of one percent, gaining $155,000 over last year's tremendous 50th Anniversary effort.

Because the Fund is an annual endeavor I think it pertinent to look at the Fund totals and goals over the years since 1960 when Dartmouth's first million dollar goal was established. Here is that record:

YEAR GOAL RAISED DONORS % PARTIC. 1960 $1,000,000 $ 627,890 20,819 65.0% 1961 1,000,000 1,015,545 20,036 68.8 1962 1,250,000 1,215,740 21,392 69.0 1963 1,250,000 1,378,947 20,972 67.2 1964 1,500,000 1,624,810 22,437 69.7 1965 1,800,000 1,780,156 22,465 68.0

Several facts are immediately apparent from this chart: First, that our Fund has missed its assigned dollar goal three times, twice by a very narrow margin; that our 1965 goal represents the largest single year increase in a dollar goal ($300,000) during this period; and finally that while our dollars during this period have increased in a very heartening manner our total number of donors has increased very gradually and our alumni participation percentage has, therefore, remained almost stable.

Above all we should recall that the 1964 Campaign, was a special 50th Anniversary effort with all of the dramatic opportunities inherent in such a major event, opportunities fully realized under the superb leadership of my predecessor - Charley Moore '25.

It was against this background that your Alumni Fund Committee deliberated on the goal and components for the 1965 Campaign. From these deliberations came several important, strategic decisions which I believe led to our success this year and will ultimately, I believe, make 1965 a decisive landmark in Fund history.

The Committee's first, and perhaps boldest, decision was that Alumni Fund objectives, starting in 1965, should be related directly to the College budget for the coming year rather than the present year. Studies of past results revealed that the Fund has historically produced about one-eighth (12½%) of the College's operating budget. Keeping this same ratio and applying it toward the projected College budget for 1965-66 of $14,460,000 clearly indicated a Fund goal in the order of $1,800,000. The main reason for working toward the coming year's budget, although Fund receipts are always utilized in the fiscal year received, was to provide evidence of the Fund's ability to produce a minimum total needed, and to permit the Trustees to adopt such a budget with some confidence that the Fund would continue to uphold its traditional ratio of support toward College budgets.

From this decision came a second - to emphasize through the Fund those areas of College program where budget expenditures were expected to increase most substantially in the immediate years ahead and where clearly both current use funds and long-range capital endowment funds must be sought.

The three major areas where immediate budget increases were clearly necessary were for faculty compensation, library resources and scholarship aid. These were the areas selected by the Fund Committee for the components of our 1965 Campaign.

This was our case and we presented it first during the fall and early winter, seeking major support from alumni on a regional basis. Our regional committees in Boston, Cleveland, Chicago and New York did an outstanding job, gaining some $500,000 in advanced gifts and pledges.

Then last March and in early April President Dickey and I visited eight major alumni centers from coast to coast to meet with Fund workers and attend annual meetings of major Alumni Clubs. Here, for the first time, I realized the tremendous loyalty and enthusiasm of Dartmouth men for the College and the Fund. The Class Officers and Class Agents were genuinely interested in our 1965 Fund program and clearly were behind the campaign effort 100%.

All of us realized that the goal of $1,800,000' was the most ambitious ever undertaken and that, following on the heels of the remarkably vigorous and effective 50th Anniversary effort, it represented a considerable challenge which might well not be fully achieved.

There can be little doubt that the three months active campaign from April 1 to June 30 was one of the most vigorous and effective ever conducted by our Class Agents. The detailed reports on the results achieved by each class and the remarkable records compiled by so many classes amply testify to this fact.

On the dollar side twenty-six classes reached or exceeded their assigned class goals, while forty classes set records in total dollars. All class records are so indicated in the class-by-class chart of results.

Two classes went over $60,000 for the first time in Fund history with the "Great Class of 1925", led by Larry Leavitt, reaching a high of $63,412 on their 40th reunion, while the 25th Reunion Class of 1940 under the joint guidance of Bob Lake and Hugh Schwarz, were just $5.00 behind with $63,407 raised as part of their total 25th year giving program. Four other classes - 1915, 1926, 1927 and 1929 - went over the $50,000 level in the 1965 Campaign.

The Class of 1915 celebrated its 50th Anniversary by reaching a new amazing record of $58,308 - $37,500 more than the previous year and also led all classes in the number of $1,000 and up donors with fourteen classmates in this category. The Class of 1925, which retains the Davis Trophy for the largest class dollar total, also led all classes in the number of Century Club ($100 and up) members with 150.

Fewer records were obtained on the participation side with most classes holding about even with their results in the 50th Anniversary Campaign year. Thirty-one classes achieved 1.00% or better on participation with eighteen hitting class participation records and five reaching a new high in total contributors. Overall Dartmouth's alumni participation percentage dropped slightly from 69.7% in 1964 to 68.0 in this past campaign. This figure, however, still kept Dartmouth out in front among all major colleges and universities for alumni participating in the annual fund campaign. The Class of 1953, guided by Ed Condit, reached an all-time Fund record of 579 alumni donors with 1957, under Joe Stevenson, ranked second with 549 donors. Bill Batt led his Class of 1960 to the best record in contributor improvement, gaining 31 more donors than last year with 1958 ranking second with a gain of 21 donors.

The Dartmouth Parents Campaign, conducted in conjunction with the Alumni Fund, was led this year by Ellison (Hap) Hazard, the President of Continental Can Company, with some 100 parents assisting as committee members. 1,403 non-alumni parents of Dartmouth undergraduates and graduates contributed $56,072 - totals which were only surpassed by the 1957 parents campaign.

As I write this report to you in early September I am conscious that already arrangements are being made for a meeting, later this month, of our Dartmouth Alumni Fund Committee. Here we will start again to develop the policies, plans and programs which will guide our 1966 efforts. It is my privilege to serve again this coming year as the Dartmouth Alumni Fund Chairman, a responsibility which I look forward to with enthusiasm and an abiding sense of conviction about the potential and final results.

This enthusiasm and conviction is based on the experiences of this past campaign, and I want to conclude this Chairman's Report by quoting one paragraph from a message I directed to all Fund workers last July as we reported to them on the 1965 results:

"This was my first year as Chairman of the Fund, and I just never fully realized or appreciated the magnitude of the task you fellows are doing for the College. The man-hours represented are staggering! I think of the Head Agents, the Newsletter Editors, the Regional and Special Agents and Committee members, and our wonderful Class Agents - all combining their efforts for this important cause. Surely Dartmouth is blessed to have such loyal, devoted, and hard working alumni serving her development."

NEW ENDOWMENT FUNDS FOR THE ALUMNI FUND

There are now almost 200 individual endowment funds, ranging in size from $500 to $50,000, established to perpetuate or supplement annual Alumni Fund gifts. The income from each fund is considered a contribution by the alumnus designated and is included among the gifts in his class. Since last year's 1964 report, 9 new endowment funds have been established, these are:

Anonymous Fund #51 Common Fund Arthur J. Sporborg 1909 Whitney Eastman 1910 Otto F. Taylor 1910 Memorial Robert B. Keeler 1911 Memorial Walter H. Childs 1912 Warner B. Sturtevant 1917 Benjamin W. Ayres 1920 Memorial

1965 HONOR ROLL

LARGEST DOLLAR TOTAL 1925 Laurence G. Leavitt $63,412 1940 Robert H. Lake 63,407 1915 Harold H. Lounsberry 58,408 1927 Samuel Z. Wormser 57,064 1926 Herman J. Trefethen 53,566 1929 Edwin C. Chinlund 51,017 1931 H. Sherwood Guernsey 49,822 1928 Howard S. Bush 46,401 1939 Joseph H. Batchelder 45,594 1941 Edward A. Larner, Jr. 44,972

NUMBER OF CONTRIBUTORS 1953 Edward M. Condit, Jr. 579 1957 Josiah Stevenson, IV 549 1958 Herb Swarzman 532 1960 William G. Batt 529 1952 John C. Klein 523 1954 Robert L. Wood-berry 523 1950 John L. Dwyer 504 1959 James W. Wooster, 3rd 498 1946 Francis T. Adams, Jr. 496 1956 Philip S. Langtry 483

PERCENTAGE OF OBJECTIVE 1915 Harold H. Lounsberry 315% 1905 Roger W. Brown 205 1908 Arthur Leon Lewis 165 1941 Edward A. Lamer, Jr. 153 1942 Warren G. Kreter 142 1953 Edward M. Condit, Jr. 135 1951 Charles H. Hood, 2nd 12,9 1954 Robert L. Woodberry 125 1925 Laurence G. Leavitt 122 1949 Richard W. Bandfield 122

$1,000 AND UP DONORS 1915 Harold H. Lounsberry 14 1921 William M. Alley 14 1925 Laurence G. Leavitt 13 1927 Samuel Z. Wormser 13 1929 Edwin C. Chinlund 13 1926 Herman J. Trefethen 12 1928 Howard S. Bush 11 1930 Arthur M. Browning 11 1939 Joseph H. Batchelder, Jr. 11 1924 Douglas S. Craig 9 1940 Robert H. Lake 9

IMPROVEMENT OVER 1964 DOLLARS 1915 Harold H. Lounsberry $37,557 1940 Robert H. Lake 26,992 1941 Edward A. Larner, Jr. 18,651 1942 Warren G. Kreter 14,378 1926 Herman J. Trefethen 9,596 1934 Robert M. Williamson 6,440 1951 Charles H. Hood, 2nd 5,862 1935 J. Harris Latimer 5,495 1908 Arthur Leon Lewis 5,402

CONTRIBUTOR IMPROVEMENT OVER 1964 1960 William G. Batt 31 1958 Herb Swarzman 21 1901 Prank E. Cudworth 19 1945 Charles A. Rowan, Jr. 19 1953 Edward M. Condit, Jr. 17 1956 Philip S. Langtry 16 1948 Robert C. Tracy 13 1914 Frederic A. Davidson 12 1963 William L. Russell 11 1962 Jerome H. Bentley 9

CLASSES WITH 100 OR MORE CENTURYCLUB MEMBERS 1925 Laurence G. Leavitt 150 1940 Robert H. Lake 138 1936 Gilbert Balkam 124 1929 Edwin C. Chinlund 121 1928 Howard S. Bush 120 1931 H. Sherwood Guernsey 118 1939 Joseph H. Batchelder, Jr. 116 1927 Samuel Z. Wormser 114 1933 Edwin C. Knapp 114 1926 Herman J. Trefethen 112 1935 J. Harris Latimer 111 1930 Arthur M. Browning 106 1923 Louis V. Wilcox 104 1924 Douglas S. Craig 101

1965 ALUMNI FUND STATEMENTReceipts: 19,816 Alumni Gifts $1,524,799 86% 1,403 Parent Gifts 56,072 3 1,246 Memorial & Miscellaneous Gifts 48,454 2 Memorial Fund Income 150,831 9 22,465 Total Gifts for: $1,780,156 100% Applied to: 1964-65 College Operating Expenses $1,425,952 80% 1964-65 Fund Campaign Expenses 124,048 7 Funds to meet priority needs in 1965-66 230,156 13 $1,780,156 100%