1957

As you can see from the masthead, the R. W. Hollands have moved to a new spot. Brookside is only about 12 miles from Florham Park but the move may as well have been across the country as you can imagine. As this was written we had three weeks until we moved and since we built the house we were not sure when we would be in. The mud was pretty bad and a lot of work still to be done. Therefore, by summer hope we will be settled.

About eighteen months ago Adam Block started his own business, Product Group, Inc. (Prior to then he was assistant to the chairman and president of Colgate-Palmolive Company.) The objective of Product Group Inc. is to provide product management services to companies that for one reason or another prefer to obtain such services from outside their own organizations. Adam has concentrated on developing clients among European companies that sell or wish to sell their consumer products in the United States. In doing so, he has traveled to Europe many times this past year - even took the whole family once. When at Colgate, Adam had an opportunity to direct the development of a computer-based marketing report system which was adopted as a basic element of Colgate's marketing information and control procedures. The experience led to Adam's forming a second company called Brand Management Corporation which is devoted to bringing together computer and marketing technologies. He feels that computers find most of their applications in relatively restricted areas, such as accounting, financial, research, and scientific applications. One of the areas in which computers have great potential, but where they are not widely used, is in consumer products marketing. Before too long, Adam feels computers will be as widely used in daily marketing operations as they are in accounting, science, and mathematics. We hope he is right.

In addition to his business activities, Adam is an assistant professor of Marketing at Pace College Graduate School of Business Administration and participates regularly in seminars for the American Management Association. He and his wife Gittan have two children: a son Adrian, 4, and a daughter, Jennifer, one and a half.

The Cincinnati Symphony recently presented a concert in Keene, N. H., under the direction of Erich Kunzel. The Cincinnati Symphony is one of the country's foremost orchestras and the fifth oldest, founded in 1895. It plays close to 250 concerts a season and its recordings reach additional thousands. Erich became assistant conductor at the urging of Max Rudolph and has gained widespread popularity through his many conducting appearances. In addition to conducting music, he teaches and arranges. He studied under Monteux of France and so impressed the celebrated Frenchman that he was invited to become his personal assistant. Erich has conducted concerts featuring such artists as the Dave Brubeck Quartet, Byron James, Dizzy Gillespie Quintet, Duke Ellington, Suzanne Farrell, Peter Fountain, Jan Peerce, and Arthur Fiedler.

In New Jersey Dr. Ron Rudlin opened an office for general practice. He sees the number of medical students going into general practice decreasing, and points out the needs of the family doctor in small towns. Although the number of general practitioners is decreasing, their work is especially important. He is usually the first doctor to see a patient and if he misses a diagnosis the patient could die. Ron says, "The most important job of the general practitioner is to make a diagnosis and see that it is taken care of. If you're not sure of the diagnosis or if the symptoms don't respond to treatment, then you refer the patient to a specialist."

Bob Macdonald has joined the sales organization of the Macdonald Wadman Co. Inc. in Newton, Mass., as application sales engineer. Previously he was marketing director for the Climate Control Division of the Singer Company.

Rod Dubois is the senior financial planner for the J. C. Penney Co. in New York City. John King is the Western regional sales manager for R. & G. Sloane Mfg. Co. on the West Coast. Bob Rex has taken a position as an institutional salesman with Laird & Co., member firm of the New York Stock Exchange, in their New York Office.

By this time the "1968 Blitz" is history. For those who missed it, there is no better time than now to send in that contribution.

Underwriter Howie Keller '57 (r) andBus Mosbacher '43 got together at InsuranceCompany of North America's exhibit at the New York Boat Show.

Secretary, Knollwood Trail Brookside, N. J. 07926

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