1959
Greetings from the new home. As I mentioned last month, I am housed in new quarters in Atlanta. Come one! Come all!
And speaking of new quarters and new families, Roger Waldman got trapped in the Hamptons. (For those of you Midwest and Westerners, the Hamptons are the beach playgrounds for New York City residents!) Anyway, Roger met this lovely girl - Virginia Heyman. Turns out she is the assistant to the executive director of Fashion Capital of the World, Inc., a non-profit organization designed to promote New York's fashion industry. It's about time someone told Roger about style! That's despite the fact that he's a graduate of Harvard Law and a partner in the law firm of Webster & Scheffield. Well, I hope you two are having as much fun as my bride and me!
And, from the world of fashion and style, we move to the excitement of advertising and public relations. Aaaah - I know it well, my boy! Can you picture Rob Brown in public relations? Of course you can. Good grief, he spent ten years in the radio business in Minneapolis. He even directed public relations for the Donnybrooke grand prix racetrack. He was also involved in the Voice of America and produced motion pictures for the U.S. Army. (You know, those training films!) But you all remember Rob best for his position as news and public affairs director at WDCR where we had the opportunity to occasionally hear his mellifluous tones! Anyway, Rob has naturally joined the public relations firm of Edwin Neuger and Associates in Minneapolis. Another positive step in the exciting life of a public relations man - in action!
As long as we're in the advertising world, many '59ers in the Boston area read the following headline in the local trade press: "Why Wallace and Washburn Aren't Starting An Advertising Agency:" The key to the whole ad reads as follows: "What Wallace and Washburn seem to do is this: (a), they look at your marketing problem; (b), they uncover what's screwed up; (c), they unscrew it; and (d), they screw it on right, (a), (b), and (c), they do themselves, (with the cauldron.) (d), often means working with other folks, like advertising agencies or creative sources." So, as you can tell, Harry Washburn has flipped out. Not really. As he says, "We're not re-inventing the wheel. We're just the first marketing firm with heavy packaged-goods experience to be based in New England." He got that experience from Harvard Business School; and ten years with ad agencies and companies in New York and Boston. From a guy in the business, Harry, best of luck. By the way, I'll send you the bill. You don't think this publicity is free! (And our best to wife Anne, son Todd and daughter Caroline.)
Speaking of being out on your own, CarlSchulz is now president of the Residential Title Company in Chicago. So, if you're looking for a title in the suburbs, call Carl! Maybe it's names he knows - like family names. Do you think he knows Alex Haley? Well, Carl, congratulations on whatever your running!
I think we have to get down to more mundane, serious and very impressive pieces of news. Nothing personal Roger, Rob, Harry and Carl. For instance, Dr. Robert F. Barnes, an advanced degree candidate at Dartmouth in 1959, has been promoted to the rank of full professor at Lehigh University. Bob is the head of the school's division of information science within the department of philosophy. He has been teaching at Lehigh for twelve years, where he has been active in a variety of capacities involving educational policy, campus legislature, communications, academic alternatives and family education. With that breath of experience, it is no wonder that his talents cross over into the advertising world - I think! As an advertising man, I look with great interest at his role as program chairman of the 13th annual National Information Retrieval Colloquim held last year in Philadelphia, along with his capacity as area technical chairman for the NATO Advanced Study Institute on Critical Issues in Information Science. Between information retrieval and systems and critical issues, Bob, you should be in advertising. I fear we'd have a lot to learn from you. Anyway, congratulations on your new position.
I think that, with .Bob's capability in transferring information and knowledge andDick Johnson's ability to understand the importance of galvanizing things ... You see, after spending eighteen years with Inland Steel, having started as a cold mills trainee, Dick has become the superintendant of galvanizing, which, I have to believe, is a critical job. Now Dick, if you can help bring our Class together a little more, we would much appreciate it.
Now that we've gotten the comedy out of the way, I do want to say that this issue was not April Fool's. Secondly, I'd like to share some news from The Dartmouth that may be of some interest. First, "The Alumni Council feels there should be no change at all in the male-female ratio at Dartmouth for a period of time," said Council President E. Swift Lawrence '55 in a recent telephone interview.
"Last June the first coeducational class with a total Dartmouth experience of four full years graduated. But this has been a test of only one year," he said.
"We feel the current situation should be stabilized, then after four or five years we can attempt to evaluate it," he continued. "In truth the College cannot afford a lot of change right now."
Second, a poll was taken on campus in which it was determined that 86 per cent of the student body favored an increase in the proportion of women on campus, but 75 per cent were against increasing the size of the College to do it.
That's it for now. 'Tis the time of year when a young man's fancy turns to ... you fill in the blank. And, whatever it is - enjoy!
Secretary, 3610 Rembrandt Rd. N.W. Atlanta, Ga. 30327
Treasurer, 31 Pequot Road, Wayland, Mass. 01778
