A Magazine Makeover

IN CASE YOU HAVEN'T NOTICED, YOUR ALUMNI MAGAZINE LOOKS different. With this issue, we introduce some changes, including a completely new design. We've also added pages, providing room for more stories and departments than ever before. In fact, you're holding the largest issue of Dartmouth Alumni.Magazine in our 95-year history.

Why change? For one thing, we want to give you more in each issue. Our new bimonthly frequency will enable us to do that. For another, we're convinced that a fresher DAM will serve you better. So we reevaluated everything from paper stock to page numbers. One of the best magazine designers in the business, Patrick Mitchell, teamed with art director Wendy McMillan to get the job done. As art director of Fast Company, Mitchell has already won this years National Magazine Award for design. We think his efforts for us are equally laudable.

The makeover provides us with a cleaner, more contemporary look and feel. The thinking behind many of the changes, however, goes beyond appearances. Everything has been done to provide you, the reader, with an improved sense of organization and navigation. It's our hope that the design—and our content—will reflect all the dynamism of Dartmouth's present and future without ignoring the richness of its past.

We hope to lay to rest the idea that an alumni magazine must settle for the status quo. In a media-saturated world that increasingly places demands on your time and attention, our mission, more than ever, is to be engaging, informative and entertaining. We'll try to provoke and surprise you, too. We'll bring you exclusive stories about your fellow alumni and the complete Dartmouth experience, from the classroom to the great outdoors, from major education issues confronting the College to the national issues that affect us all. In sum, we'll bring you the best stories, the best writers, and the best in photography and illustration.

While we're proud of the redesign, only you can tell us if we're on track. After all, it's your magazine. The Col lege does not fund the magazine. Your class dues do. The College does not control content. You do. So tell us what you think—what you like and what you don't like—by writing us ore-mailing me directly at sean.plottner@dartmouth.edu.

Editor

Our first issue, October 1905

First use of color photography, 1954

First use of photo on cover, 1932